234. Should You Be Running Your Own FB Ads? How She Manages $1M+ In Annual Ad Spend Without An Agency

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 19 February 2024

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

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Summary

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 Curious what it’s like to bring your ads in-house? Today’s case study gives you an inside look at the numbers and ads management process of a non-ads agency business spending more than $1 million yearly on Meta (aka Facebook & Instagram) ad campaigns. Again, these are their own campaigns and dollars, not ad spend for clients. After watching her cost per lead rise while her profit margin shrunk, Nicki Krawzcyk, creator of the Circuit Sales System and founder of Nicki K Media, decided it was time to let go of her ads agency and bring ads in-house. Not only did this move reduce her monthly management fees by 80% (from $3K in agency service retainers to just $600 to run her own ads), but it also helped her to understand her target audience faster and deeper than ever before. Find out if you’re ready to run your ads internally with Nicki’s 4 reflection questions, what type of ads are working best in 2024, and why adding a double opt-in is an underrated sales strategy. View the transcript for this episode at: https://otter.ai/u/zXyCb6_lbsAPfNGMjAm1YcbrXgs?utm_source=copy_url Thank you to our sponsor! Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Nicki: Sell + scale your your course or program on autopilot! Watch Nicki's free video: http://circuitsalessystem.com/ceo Instagram: @CircuitSalesSystem Link mentioned in this episode: Check out Tara Zirker's Successful Ads Club to learn how to create profitable ads that grow your company: https://view.flodesk.com/emails/6585fb0a4cf245819a3f56da Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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1:00.6	You're listening to Kivocal to CEO, episode 234. Curious what it's like to bring your ads in-house.
1:07.4	Today's case study gives you an inside look at the numbers and ads management process of a
1:12.0	non-adds agency business spending more than $1 million yearly on meta, aka Facebook and Instagram,
1:18.9	ad campaigns. Again, these are their own campaigns and dollars, not ad spend for clients.
1:25.3	After watching her costs per lead rise while her profit margin shrunk,
1:29.5	Nikki Krosick, creator of the circuit sales system and founder of Nikki K. Media, decided it was
1:35.3	time to let go of her ads agency and bring ads in-house. Not only did this move reduce her
1:41.1	monthly management fees by 80%, from $3,000 in agency service retainers to
1:46.6	just $600 to run her own ads. But it also helped Nikki to understand her target audience
1:52.4	faster and deeper than ever before. Find out if you're ready to run your ads internally
1:57.5	with Nikki's four reflection questions, what type of ads are working best in
2:02.6	24, and why adding a double opt-in is an underrated sales strategy.
	...

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