Welcome to the How of Business with Henry Lopez and David Begin, the podcast that helps you start, run, and grow your small business. And now here are your hosts.

This is Henry Lopez. Welcome to this episode of the How of Business. My guest today is Steve Gordon.

Steve, welcome to the show.

Hey, Henry, great to be here. Great to have you. I'm looking forward to our conversation.

I'm excited about what we're going to chat about. We're going to focus on Steve's entrepreneurial

journey, but then we're going to get into his tremendous insights and experience and advice on marketing for

services businesses. A lot of these things will apply to any kind of a business, but specifically

Steve focuses on helping services-based businesses. If you want to receive more information

about the how a business, about the podcast, or to find the show notes page any of those

types of things you can just very easily text the word biz biz to 31996 and you'll get a quick

text reply to give you some more information on how to get connected with us online but let me

tell you about steve steve Steve Gordon is a bestselling author.

He is the founder of the Unstoppable CEO and the host of his own podcast called the

Unstoppable CEO podcast.

And he's written over 400 articles on marketing for services businesses.

And through his firm, he helps services businesses,

service business entrepreneurs to create what he calls leveraged marketing systems. And we'll

chat about that so that those business owners can spend less time on business development

and more time on what matters, which usually is being customer facing or delivering.

When he was just 28 years old, Steve became the CEO of an engineering consulting firm,

but he knew nothing about the marketing or selling of the services.

We'll find out also how he got to being in that position that young.

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