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The Futur with Chris Do

233 - From BBQ to Branding — with Phyllis Strawder

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9998 Ratings

🗓️ 22 March 2023

⏱️ 81 minutes

🧾️ Download transcript

Summary

Phyllis Williams-Strawder is a certified brand strategist, life and business coach, and psychology marketing specialist who is known as the Ghetto Country Brandmother®. She has a passion for guiding people and helping them become brand leaders. Phyllis began her career in the food industry. She started by delivering lunches from her dining room table to eventually owning two restaurants and a catering company that generated millions in revenue. Her personal brand at that time was Mrs. Mista, where she was known for her motherly vibe. As her business grew, Phyllis herself grew out of the role and began coaching. She got her certification as a brand coach, and brand strategy allowed her to embrace her ghetto-country roots and find her real voice. And The Ghetto Country Brandmother® was born. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

I was actually ready to walk away from the show. I'm like, baby, we don't have to do this.

0:03.4

We have people standing in line. We make our money. And the producers were trying to talk us into,

0:08.0

no, no, we really want you, we really want you. It was in that moment of knowing that, you know what, I'm doing this for you,

0:13.4

sweetie. I don't cook on purpose, not even for my child. So the only reason I do

0:17.1

any of this is because I support you. So if you want to do this, let's do it. The Hey everybody. I think this episode is long overdue. I have my friend Philistrater who goes by a couple other names. I think it's going to be very intriguing for today's conversation.

0:53.6

I'll save that for a little bit.

0:54.9

Phyllis, for people who don't know who you are,

0:56.5

can you please introduce yourself?

0:57.8

And tell us a little story about you.

1:00.0

Hey, sweethearts, I am Phyllis William Schroder

1:01.7

known as the Ghetto Country Grandmother.

1:03.2

I am Empathic bitch who works with soloprenures who want to build scalable brands.

1:07.6

So, and I, the way that I got here is very strange because I got here by way of barbecue. And so but now I focus on

1:15.2

helping soloprenures who have shiny object syndrome because I realize a lot of people are

1:19.0

running around here as soloprenures trying to build a brand and they have all of these offers and all of these

1:23.7

things and it's just so crazy. But I also realize this is a story that includes you

1:28.3

is that when you were on Club House when I introduced myself in your house as ghetto country and I told you I was raised hood

1:35.1

adjacent by a country mama that flipped a switch for me for everything.

1:39.8

It is how I found my branded voice and how I started to lean into my personal brand and it just made

1:45.5

me want to help other people do that and not be so confused or trying to put so much pressure on

1:50.1

themselves to build a brand. So that's how I got here.

1:54.0

Wonderful. What I love about you is you're so fully yourself, meaning you've embraced who you are,

...

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