The benefit of top of search PPC placement bidding.

So the very, very first results that a customer sees when they shop and search on Amazon are sponsored results.

Well, guess what guys?

Just like on Google Search, a high, high majority of customers purchase products on page one and a high percentage of those people

purchase the very first row of products.

What's up guys?

You're listening to another episode of Selling on Amazon with Andy Isam.

In this episode, we're going to talk about the benefit of top of search PPC placement bidding.

This is where you're advertising on Amazon, Amazon PPC, and you are adjusting your bids for top of search placement.

Let's open up our Amazon PPC console here, and I'm going to go to a campaign.

I'm just going to open up one of my keyword phrase match campaigns here.

And if you're opening up your keyword, your manual keyword campaign, and you click through to it,

you can click on a few different options over in the menu.

You can click on ad groups, you can click on placements, and then there's some others there.

We're going to click on placements.

On Amazon, with a sponsored, your standard sponsored products, ads, there are actually different placements for those ads.

And if you go and search on Amazon, you'll notice these different placements.

There is top of search on the first page where you are paying or bidding for your ad to show up

on the very first row of search results. I'm actually going to go to Amazon right now.

Let's go to Amazon.com. And if I were to search in Dog Bandanas, the search results show a

sponsored brand ad at the very, very top. It's like a long skinny ad that might have some

images. It might have a little brand logo. That's the very, very top of the page, right? That's a

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