232. Converting A Small Audience: Using Branded Events To Generate $180K

Cubicle to CEO

Ellen Yin

Marketing, Business, Entrepreneurship

5.0 • 580 Ratings

🗓️ 5 February 2024

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 A branded event goes beyond slapping your brand colors and logo on a presentation. Branded events create interactive, often themed experiences for your audience, and they sell your signature offer like hotcakes on the backend. If you’re over selling through webinars, a branded event might be for you instead! Amanda Shuman, brand designer, marketing strategist, and founder of Carrylove Designs, created virtual events that drew in the exact client she was looking for, and converted them from free or low ticket attendees into booked clients for 5-figure contracts. In this case study, Amanda breaks down the 3 branded events she hosted last year that generated $180,000 and the conversion rates for every step in her funnel. Find out how to make your virtual event the can’t miss experience of the year, while making massive revenue from a small audience. View the transcript for this episode at: https://otter.ai/u/v0FTneWs3a61biwH2VFNQVwhoOw?utm_source=copy_url Connect with Amanda: Get on standby for the next First Class Ideal Client Challenge: https://carrylovedesigns.com/client Instagram: @carrylovedesigns Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kivocalda CEO, Episode 232. A branded event goes beyond slapping your brand
0:05.8	colors and logo on a presentation. Branded events create interactive, often themed experiences
0:11.2	for your audience, and they sell your signature offer like hotcakes on the back end.
0:15.7	If you're over selling through webinars, a branded event might be for you instead.
0:20.5	Amanda Schumann, brand designer,
0:22.3	marketing strategist, and founder of Carrie Love Designs, created virtual events that drew in
0:27.7	the exact client she was looking for and converted them from free or low ticket attendees
0:32.4	into booked clients for five-figure contracts. In this case study, Amanda breaks down the three branded events she hosted last year that generated
0:41.4	$180,000 and the conversion rates for every step in her funnel.
0:47.1	Find out how to make your virtual event the can't miss experience of the year while making
0:52.1	massive revenue from a small audience.
0:58.0	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs,
1:03.7	the business questions you can't Google. I'm your host, Ellen Yin. Every Monday, go behind
1:09.4	the business in a case study style interview with a leading
1:12.1	entrepreneur who shares one specific growth strategy they've tested in their own business,
1:17.5	exactly how they implemented it, and what the results and revenue were. You'll also hear
1:23.3	financially transparent insights from my own journey bootstrapping our media company from a
1:28.2	$300 freelance project into millions in revenue.
1:40.2	Hey friends.
1:41.5	Welcome Amanda Schumann to the show today. Amanda is a brand strategist and I am really stoked for her case study because it's all about creating branded virtual events to sell your own offers. And I'll let Amanda define for us what a branded virtual event is. But anyways, Amanda,
2:03.4	thank you for being here. Absolutely. I'm stoked to be here. Amanda, let's start first with your
2:09.9	cubicle to CEO story. You know, that's the first question. We ask all of our guests. What was a
	...

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