232 - A Better Drinking Culture with Brown-Forman and the KDA

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 19 December 2019

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

Brown-Forman and the Kentucky Distillers' Association are two organizations focused on growing bourbon both domestically and internationally. Taylor Amerman and Ali Mize represent these brands to balance the scales by focusing on ways to promote a better drinking culture. This means awareness of moderation, being inclusive of those who don’t drink, and how more ID checking systems are being installed at distilleries across the state. As we go into the holiday season, please remember to be safe and drink responsibly. Show Notes: Worst Old Fashioned: https://www.esquire.com/food-drink/drinks/a30172952/viral-old-fashioned-cocktail-video-jim-beam-redo/ The Craft Beverage Modernization and Tax Reform Act: SpirtsUnited.org, https://www.nytimes.com/2019/12/16/business/economy/craft-distilling-liquor-tax.html This week’s Above the Char with Fred Minnick talks about control states. How did you get into bourbon? How did you end up in this position? Tell us about your background. Talk about bourbon and the environment. What are the responsibilities of your position? What's Intellicheck? Does it track which distilleries you visit? Any concern about upsetting consumers? Tell us about what you all are doing with mocktails. What did you do with mocktails at Derby? What is on the event checklist? How do you promote social responsibility in marketing? What's next to lobby for? Tell us about ride sharing. What do you want the listeners to takeaway? For more information on responsibility efforts, visit brown-forman.com/responsibility and kybourbontrail.com/responsibility.

Transcript

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0:00.0	We encourage you when you get home to check with your local DMV to make sure that this idea is real.
0:05.7	We'd love to have you on the tour today, but you will not be participating in the tasting.
0:09.9	Well, at least they can go and see everything.
0:11.8	Absolutely.
0:12.3	Just like Jimmy Johns. The smells are free.
0:14.2	Yeah, exactly. Just like Jimmy Johns. What's going on, everybody? It is episode 232 of Burbank Pursuit. I'm Kenny, and we've got just a little bit of news to go through. And I think by now everyone has seen the viral sensation of the girl who made probably the worst old
0:38.9	fashion of all time. It was originally shot in 2010 by Mahalo.com. It had muddled cherries and
0:45.1	oranges, a whole pint of Jim Beam bourbon. I mean, it was bad. But now, Janay Nyberg,
0:51.4	the actress on that video, has made a reappearance. The folks over at Jim Beam
0:56.0	tracked her down and gave her a shot at redemption. In an Esquire.com article, they talk about
1:01.6	how the video started and what she's up to now. Beam gave her a second shot and she nailed
1:07.0	this time making the perfect old-fashioned. You can watch the original and the new video
1:12.4	with the link to esquire.com in our show notes. The Craft Beverage Modernization and Tax-Free
1:18.4	Form Act is a tax cut for thousands of small distilleries, breweries, and wineries across America,
1:24.6	and they take that tax cut to reinvest it back into the distillery to continue
1:28.4	to grow it. And it was a steep cut in the federal excise tax on alcoholic beverages. And Congress passed
1:34.8	this at the end of 2017 as a part of the tax cuts and jobs acts, and it is now set to expire on
1:41.2	December 31st, and legislators have until Friday to extend it. If they don't,
1:47.2	distilleries will face a 400% tax increase, with the first payment for many due on January 15th.
1:54.8	This has the craft beverage producers scrambling with the thought of potential employee layoffs
1:59.8	or even worse, but maybe even
2:01.6	closing their doors. You can read the article posted by Clay Risen on the New York Times
	...

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