230: How to Own Your Niche as an Entrepreneur - with Christopher Lochhead
Achieve Your Goals with Hal Elrod
Hal Elrod
4.8 • 1.5K Ratings
🗓️ 1 August 2018
⏱️ 80 minutes
🧾️ Download transcript
Summary
Jon Berghoff walked into Christopher Lochhead's Play Bigger keynote at the One Life Fully Lived conference in Sacramento in 2016. Just a few minutes in, Jon realized that Christopher was expertly teaching how legendary companies (like Facebook) become that way by designing a category.
Over the last few years, Christopher has gotten one question more than almost any other: "How does 'category design' apply to me if I'm not going to be the next Mark Zuckerberg?" His answer is Niche Down - a book about how "small" entrepreneurs and people who are seen as unique, different or ground-breaking achieve great success by developing niches of their own.
He joins the podcast to share success stories of entrepreneurs selling crazy socks, sushi burritos, bundt cakes, reggae, surfing, and more - and you'll almost definitely be surprised by what you learn.
Show Notes & Resources
To get access to the full show notes, including audio, transcript, and links to resources mentioned, visit HalElrod.com/230
Copyright © 2018 Miracle Morning, LP and International Literary Properties LLC
Transcript
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| 0:00.0 | Hello and welcome to the Achieve Your Goals podcast the show that empowers you to wake up to your full potential and achieve your biggest goals and dreams. |
| 0:09.6 | I am your host Hal Elrod and I invite you to join us each week as we share actionable |
| 0:14.3 | strategies to take your life to the next level as well as interview world-class |
| 0:18.4 | experts and entrepreneurs who have achieved extraordinary goals themselves and we ask them to give you a |
| 0:24.0 | peek behind the curtain and teach you exactly what you need to do the same. |
| 0:28.0 | Ready, here we go. Christopher, we're here live with the entire Miracle Morning Universe. By now they're in 64 countries and four planets as far as I know. |
| 0:45.0 | Four planets, which planets, John? |
| 0:47.0 | Well, we're going to go with Neptune, Pluto, Jupiter, and of course Uranus. |
| 0:51.0 | I think at least I have a lot of fans and friends is it in |
| 0:57.5 | Uranus or on Uranus. It could be all around Uranus isn't it possible that |
| 1:02.4 | didn't Pluto get like uninvited |
| 1:04.5 | from being a planet? Wasn't there one of these planets that got you know |
| 1:07.4 | deplanetized? It was probably a word for that. No, they were just |
| 1:10.4 | nishing down. They were just trying to differentiate themselves from all the other planets. |
| 1:14.0 | That was the most seamless segue in the most unexpected place to niche down. |
| 1:20.8 | Hey buddy, I'm so glad to bring... It's great to see you John. Yeah man it's |
| 1:24.2 | really good to see you it's been a little while it's been a little while I notice as I'm |
| 1:28.0 | watching you that I notice you've added a a fluorescent cactus to your setting there in the live studio. |
| 1:35.7 | What's what there's is there a story behind is there a name to that cactus? |
| 1:39.6 | There is actually it hasn't been named maybe you and and I could name it, but there is a story. |
| 1:44.0 | Yeah, I'd love to hear that. Love to understand that. So as you know, I'm the crazy uncle to many children. |
| 1:52.0 | Like to yours by way, example, the unwanted crazy uncle. |
... |
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