Today we're going to talk to a Facebook advertising and Amazon launch expert who's going to give us his top strategies for these things in 2021.

How cool is that? Pretty cool, I think.

Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show.

That's a completely BS-free, unscripted, and unrehearsed, organic conversation about serious strategies or serious sellers of any level in the Amazon world.

And just quick note, guys, if you haven't done so, if you're listening on your iPhone, on the Apple

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So anyways, our guest today is the one and only Leo Scovio.

Leo, how's it going?

Hey, Bradley. Good. How are good. Thanks for letting me on today.

Thanks for being here. Now, you know, we've met a few times over the years at various different

conferences and things like that, but I haven't really got into your, your backstory, you know,

much at all. And that's something we always do on this show is we like to, you know, to find out

everybody's journey or path to the e-commerce world because it's different for everybody. So first

of all, where were you born and raised? Yeah, actually, it's interesting. I'm excited to share

my story. I was born in Italy and raised there until when I was 23. And that's when I decided to pretty much move to a different

country because South of Italy is, you know, is known as a great place for vacations,

...