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Eventful Lives Podcast

#23. Nike & Puma for 20 Years - Andy Caine

Eventful Lives Podcast

Dodge Woodall

Eventful, True Crime, Risk, Interviews, Crime, Events, Entrepreneurship, Festivals, Sports, Life Story, Entrepreneur, Roger Woodall, Start Ups, Society & Culture, Military, Business

5857 Ratings

🗓️ 24 February 2021

⏱️ 61 minutes

🧾️ Download transcript

Summary

Working with Usain Bolt, Wayne Rooney, Alex Ferguson, Rhianna’s Puma contract and how endorsements contributed to a turnover rising from 3 million to 35 million euro in 18 months.


Andy has worked at some of the biggest sports brands and events in the world. From the Great North Run, to Nike, Puma, Footlocker and JD Sports.


Andy is deep into the world of sport and business, and he has plenty to share.  


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Transcript

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0:00.0

Welcome to the eventful entrepreneur. I'm Roger Woodall, founder of the Bormer Sevens,

0:08.9

the world's largest sport and music festival. With all events in 2020 grinding to a halt,

0:18.6

I'll be bringing people back together, but in a different way.

0:23.3

On this week's episode, I'm talking to an old mate of mine, Andy Kane.

0:27.4

Andy has travelled the world working for Puma and Nike and other global sports brands.

0:32.4

He has so many cracking stories from Usain Bolt to Rihanna to Wayne Rooney.

0:37.1

Andy is deep into the world of sport and business.

0:40.6

Here's the man himself, Mr Andy Kane.

0:46.2

Kane, we've known each other a long time and I've seen that, you know, over the years,

0:49.9

you've worked for Nike, Puma, Foot Locker, and one of the biggest events in the UK, Great North Run.

0:56.4

Did it all start for you at Loughborough?

0:58.4

Well, it started with me as an ambitious young athlete wanting to represent Great Britain.

1:06.9

And Loughborough was the place to head too.

1:08.6

So a bit of history in the family there. My dad actually went to Loughborough. And at the time in Loughborough was the place to head too. So a bit of history in the family there.

1:10.9

My dad actually went to Loughborough.

1:13.4

And at the time in the late, well, up until probably not so long ago,

1:17.9

Lufber was the place to go if you had any ambitions to be an athlete

1:20.6

and also get an education at the same time.

1:23.7

So yeah, I had to get my ass to Loverra in order to run faster basically.

1:29.8

And that's what happened.

1:31.1

Went to Loughborough in 1995.

1:32.8

95, wow.

...

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