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How Leaders Lead with David Novak

#23: Lindsey Johnson, Weezie Cofounder & CEO—Pair Passion With Substance

How Leaders Lead with David Novak

David Novak Leadership

Entrepreneurship, Business, Management

4.8596 Ratings

🗓️ 3 December 2020

⏱️ 52 minutes

🧾️ Download transcript

Summary

Today’s guest is Lindsey Johnson, Cofounder and CEO of Weezie Towels. She and her co-founder Liz Eicholz are long-time friends who joined forces to build something really special. At Weezie, they have made a unique product people love. They’ve created differentiators no one else has. They’ve wrapped it all up in fun, thoughtful branding. They’re making a splash everywhere from Forbes to Southern Living. And it all started because Lindsey and her cofounder were really passionate about this problem of bad towels that were either not absorbent enough or not soft enough. But they took that passion and added substance. Lindsey got a little obsessed with it – in a good way. She dove deep into the technical details of her category. As a result they have developed incredible product innovations that nobody else can rival.  It’s amazing what can happen when a leader has big-picture passion about a problem, and then jumps into the tiny specific details of that problem. And hearing from Lindsey is a great way to learn for yourself how to pair passion with substance. You’ll also learn: An encouraging consumer insight for anyone who works in ecommerce Practical wisdom for working with a friend A unique way to look at balancing growth and profitability Why you shouldn’t overlook your press strategy  How to adapt your management style to draw out the best from different people Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go  Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

Transcript

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0:00.0

Welcome to How Leaders Lead, where every week you get to listen in while I interview some of the very best leaders in the world.

0:10.7

I break down the key learning so by the end of the episode, you'll have something simple that you can apply as you develop into a better leader.

0:18.3

That's what this podcast is all about.

0:22.9

Today's guest is Lindsay Johnson,

0:29.4

co-founder and CEO of Weezy Tals. I got to tell you, I met Lindsay at a business function a while back, and I was so impressed. This is a young entrepreneur who is articulate and passionate

0:35.5

and wicked smart. She and her co-founder, Liz Eichols, are building

0:40.3

something really special at Weezy Tows. They have made a unique product people love, with

0:46.0

differentiators that no one else has, all wrapped up in a fun, thoughtful branding that really

0:52.4

strikes home to all their customers.

0:55.0

And it all started because Lindsay and her co-founder were really passionate about this problem

1:00.2

of bad towels out there that were either not absorbent or not soft.

1:04.8

But they took that passion and then they said, okay, we're going to put some real substance

1:09.1

against it.

1:10.0

And Lindsay got kind of obsessed with it.

1:11.9

Not kind of obsessed.

1:13.4

I'd say really obsessed.

1:15.3

She dove deep into the technical details of her category, and as a result, they have some

1:20.4

incredible product innovations that nobody else can rival.

1:24.4

I mean, it's amazing what can happen when a leader has big picture passion about a

1:29.3

problem and then jumps into the tiny specific details of that problem. And hearing from Lindsay

1:35.2

is a great way to learn for yourself how to pair passion with substance. So here's my

1:41.2

conversation with my good friend and soon to be yours, Lindsay Johnson.

...

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