Today’s guest is Lindsey Johnson, Cofounder and CEO of Weezie Towels. She and her co-founder Liz Eicholz are long-time friends who joined forces to build something really special. At Weezie, they have made a unique product people love. They’ve created differentiators no one else has. They’ve wrapped it all up in fun, thoughtful branding. They’re making a splash everywhere from Forbes to Southern Living. And it all started because Lindsey and her cofounder were really passionate about this problem of bad towels that were either not absorbent enough or not soft enough. But they took that passion and added substance. Lindsey got a little obsessed with it – in a good way. She dove deep into the technical details of her category. As a result they have developed incredible product innovations that nobody else can rival.  It’s amazing what can happen when a leader has big-picture passion about a problem, and then jumps into the tiny specific details of that problem. And hearing from Lindsey is a great way to learn for yourself how to pair passion with substance. You’ll also learn: An encouraging consumer insight for anyone who works in ecommerce Practical wisdom for working with a friend A unique way to look at balancing growth and profitability Why you shouldn’t overlook your press strategy  How to adapt your management style to draw out the best from different people Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go  Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.