Are you marketing to agents now?

The agent is actually choosing what products to buy on behalf of a human.

And so you're no longer advertising to the human.

You are trying to get the agent to say, pick me, pick me, pick me.

Is SaaS dead?

Our CPTO vibe-coded like a meeting recording software.

It's a cool proof of concept, but we're not canceling our subscriptions anytime soon to our meeting recording software. You have a clawed skill that helps you lead. He calls it his war council. What this skill is, is if you have a particular problem or a decision you're making, you can just say, hey, I want to invoke the war council to, like, advise me on this. Do a screen chair. Let's see how you work. Sure.

Okay.

Here we go.

Wade Foster is the founder of Zapier, the AI Automation Company.

You told me about someone who you hired recently who impressed you this agent marketing

guy.

What's agent marketing?

Well, so I think this is a new thing

that folks on the cutting edge are paying attention to which is the agent is

actually choosing what products to buy on behalf of a human and so you're no

longer advertising to the human you are trying to get the agent to say,

pick me, pick me, pick me. And that is often a very different skill set than marking to a human.

You know, with human, there's all sorts of like advertising history around like consumer

psychology and like, how do you position these things? And the way an agent makes a decision

is somewhat different than how a human makes this decision. And so, you know, this person is building all sorts of tools to like track, like, you know, when does chat EBT recommend this tool or not? When does like, you know, Claude recommend this or that? And why do they recommend it? And then trying to figure out how do you like, you know, structure your content, structure your API, structure your CLI tools such that, you know, more often than not, it's going to say, oh, when I have this problem, I want to go use that vendor versus that other vendor. You know what? I had that experience. I used Cloud code and I said, okay, now how do I publish it? It said, I can just publish it to Versailles. I go, I never heard of herself before, but okay, go ahead if that's what you can do. And I did it.

And then a few days later, I was at a Cloudflare event and they talked about how they can do the same thing but better. And I said, wait, I would have preferred all those features, but I had no idea you even existed. Yeah. So what are you finding that is effective for marketing to agents? Well, so agents care a ton about like clean documentation, like fast webpages.

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