#228 – Making $1M/yr Then Raising Money as a Solo Indie Hacker with AJ from Carrd

Indie Hackers

Courtland Allen and Channing Allen

Startups, Entrepreneurship, Makers, Indie, Bootstrapping, Online, Technology, Business, Founders, Bootstrappers, Ideas, Tech, Indiehackers, Hackers

4.9 • 606 Ratings

🗓️ 29 September 2021

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode I'm talking to AJ from Carrd. I want to find how he grew from $30K MRR to over $1M ARR in just two years and what Kim Kardashian had to do with it. I'll also ask him how he thinks about fundraising as an indie hacker.

Transcript

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0:00.0	What's up everybody? This is Cortland from AndyHackers.com and you're listening to the
0:11.4	EndieHackers podcast. More people than ever are building cool stuff online and making
0:15.7	a lot of money in the process. And on this show, I sit down with these indie hackers to discuss
0:19.4	the ideas, the opportunities,
0:24.6	and the strategies they're taking advantage of so the rest of us can do the same.
0:31.6	I'm here with AJ from CARD.
0:32.3	AJ, how's it going?
0:34.5	It's going good.
0:35.1	How are you?
0:36.2	Excellent.
0:59.2	Okay, dude, I got to say, you run the podcast in like March, like two years ago. So it's been two and a half years. At that time, I thought Card was already huge. Like, you were making 30 grand a month. You had, I think, 20,000 new users signing up every month. And you were running it as like this one man startup. So I was just thinking like how can card get any bigger than this? And now I'm looking at this graph put together by this website exploding topics that you tweeted about. And they have like a graph of cards
1:03.8	progress over the last like three or four years. And it's insane. It's like apparently Kim
1:08.6	Kardashian tweeted about you some point last year,
1:12.0	and she shared like a card that she made and it blew up. And now you're like five times bigger
1:17.0	than you used to be. You're making over a million dollars a year and you've got three million
1:21.5	people on card, which is ridiculous. It's like you're taking over the world. Well, so she actually,
1:27.4	she tweeted out a site that was built on card.
1:29.8	And I think it, I don't think she gave any thought to card itself.
1:34.6	It was just the URL of the site that she wanted to share.
1:36.7	She shared it.
1:37.3	But that had this really crazy effect on our growth and everything else that's kind of
1:43.1	persisted to this day, which I guess
	...

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