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Startup Stories - Mixergy

#2272 Aux: >$10mil advising private equity

Startup Stories - Mixergy

Andrew Warner

Motivation, Business, Startups, Improvement, Entrepreneur, Mix, Society & Culture, Education, Tips, Management & Marketing, Ambition, Synergy, Energy, Growth, 581719, Money

4.5591 Ratings

🗓️ 21 February 2025

⏱️ 43 minutes

🧾️ Download transcript

Summary

When Kasey Grelle heard that private equity companies paid marketing agencies to evaluate companies they wanted to buy, she spotted a business opportunity. That realization became Aux Insights, the firm that’s become “the office of the CMO” for private equity companies. Listen to how they got clients & built their business.

Kasey is a former reporter who founded Aux Insights, a global advisory firm that acts as the office of the CMO for private equity firms, specializing in digital growth strategy and marketing diligence. When she’s not scaling businesses, she’s up before dawn at 4 AM, savoring the quiet magic of early morning work before the chaos of her three-kid household kicks in.

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Transcript

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0:00.0

Hey, there, Freedom Fighters. My name is Andrew Warner. I'm the founder of Mixergy, where I interview

0:02.9

entrepreneurs about how they built their businesses for an audience of entrepreneurs who are building their businesses. Well, check it out. Some of you may know that I already created another company called Bootstrapped Giants. I did it along with a friend of mine who I interviewed years ago, Jesse Poogee. And the idea is it's basically like Mixergy, but we're focusing just on bootstrapped companies

0:22.5

and we're expanding the educational component of it.

0:26.1

Well, Jesse is actually not my full-time partner in the sense that he is in the business

0:31.7

day to day with me.

0:33.1

He is the head of a venture studio and the venture studio is my partner and that's the way that

0:37.9

this business is working and it's super fascinating and it's not just my business that Gateway

0:44.3

X is creating it's also Ox Insights and I've gotten to know Ox Insights a little bit I've

0:52.1

gotten to know the founder Casey Casey Grelly, a lot.

0:55.5

And I've seen such tremendous awe for what she has done. And I think actually Casey, some

1:01.1

intimidation for you because I think you're such like a hard charging business person. And also

1:06.8

you're coming from the private equity world. And all these things come across as like she is the intimidating person. And so I thought, well, the one place where I can feel less intimidated is her house. So I did invite myself over to her house and I got to know her there. And the second place is here to do a mixer to interview. And so that's what we're going to do. I want to find out about how Ox Insight, the firm that she created, got started. I want to know how they're growing. I want to know how she's working with this whole venture studio. And I want to find out as much as I can about what she's learning as she's helping private equity firms. Ox Insights is considered the office of the CMO for private equity firms. And Casey, good to have you here.

1:45.5

Nice to be here. It's fun chatting. And I will actually say, I was very impressed by your boldness to invite

1:53.5

yourself over for dinner and loves it. And you got to see the mess of crazy that is life at the

1:58.3

Grelly household. And you rolled with it. I didn't just get to see it. I got the t-shirt. Look at this. Are you wearing it?

2:05.6

So my best is an insane musician and has a number of projects. And this is one of his projects,

2:12.2

the Pliadores.com, if you'd like to check it out. And they have sweet merch. You can get yourself a t-shirt.

2:19.3

Let's get into the Ox Insight Story. What's your revenue at Ox? So I'm a mid-bustring girl,

2:25.2

and I was always told not to talk about money, politics, or religion. So this is a hard question

2:30.1

for me. And one, I struggle with in terms of marketing. So I don't love talking about that. I will say,

2:36.7

you know, it's eight figures in revenue and it's growing insanely quickly. And I think we're

2:40.9

constrained not by demand, but really in the supply. And so I'm really excited about the growth,

...

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