#2271 Tucker Max left & his business crashed

Startup Stories - Mixergy

Andrew Warner

Motivation, Business, Startups, Improvement, Entrepreneur, Mix, Society & Culture, Education, Tips, Management & Marketing, Ambition, Synergy, Energy, Growth, 581719, Money

4.5 • 591 Ratings

🗓️ 29 November 2024

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Tucker Max thought his business was worth $64 million. Then it nearly died. This is the story of how Scribe, the ghostwriting and publishing company rose, crashed, and rose again.

Tucker Max first became famous for his best-selling “fratire” books. He shifted to entrepreneurship when he launched Scribe, a book ghostwriting and publishing company. Today he spends time on his ranch where he grows his own food, and runs Tell Your Story Memoir Academy, which helps authors document their truth.

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Transcript

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0:00.0	Hey there, Freedom Fighters. My name is Andrew Warner. I'm the founder of Mixergy, where I interview
0:02.9	entrepreneurs about how they built their businesses. Most recently, I've been fascinated by bootstrapped
0:06.5	giants, companies that are basically self-funded and become giants. Joining me today is an old
0:12.0	friend Tucker Max. I interviewed him back when he was publishing books and he had this huge blog and
0:16.8	email newsletter that everyone read. He got himself so famous that there was a movie made about his life.
0:22.1	And then he started taking himself really down the entrepreneurial path.
0:25.9	He created a company called Scribe, which published books for want-to-be authors.
0:32.2	I remember real authors, supposedly, who would tell me, he's creating the McDonald's of publishing. He's taking publishing down this hole that it shouldn't. And anyway, and I love that Tucker is not someone who would stop based on that. I know I would doubt myself and I would doubt the direction. He built it up. I want to know how he built it up. And then I started hearing all these stories about people getting fired,
0:54.7	writers who had paid for scribe, not getting the books that they paid for,
0:59.7	and I want to find out what happened when it went down and then how it recovered. Tucker,
1:04.1	good to see you here.
1:05.8	You too, man. Good to see, Andrew.
1:08.0	Did you, by the way, when authors would tell me, look at this Mick,
1:11.4	uh, make publishing business that Tucker's creating where he's taking thought
1:15.6	fluencers and helping them sell books so that they can sell their shitty services. Did you
1:20.3	hear that? Did you feel like, did, did you feel bothered by that? Um, the type of people who
1:26.6	said that were, uh, they all shut up after we published David Gaghan's first book.
1:33.3	There was no more, there was no more nonsense about McDonald's because all the people who said that were the ones like, what's his name?
1:43.3	Who wrote Chaos Monkeys, Antonio, whatever the fuck his name who wrote
1:44.4	Chaos Monkeys Antonio
1:46.7	whatever the fuck his name is he was one of the ones
1:49.7	I bet he's one of the ones who said it to your face
	...

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