227: How a Professional Card Counter Beat the Odds in Online Business

The Side Hustle Show

Nick Loper

Business, Entrepreneurship, Education, How To

4.7 • 1.6K Ratings

🗓️ 27 April 2017

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Don't you just love a good outsmarting the casino story? Bring me an Ocean’s Eleven, bring me a Bringing Down the House -- I’m all about it. Colin Jones is a professional card counter whose blackjack teams won almost $4 million, and he earned over $500k himself. Now a father of 6, Colin's playing days are mostly over, but he's turned his unique skill into a profitable online business at BlackjackApprenticeship.com. Did you catch the Holy Rollers documentary about the Christian card counters? Yeah, it was about Colin and his team. When we met at a Side Hustle Nation meetup in Seattle over the holidays, Colin explained that card counting -- though glamorized by Hollywood -- is "a hard way to make easy money." He also pointed out that the math involved is elementary-school level, and done right, it really can be seen as an investment and not a gamble. Today, his Blackjack Apprenticeship site has more than 500 members and in this episode, you'll hear how he's grown this business, how he's priced his different offerings, and how he keeps customers sticking around for more. Full Show Notes and PDF Highlight Reel: How a Professional Card Counter Beat the Odds in Online Business

Transcript

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0:00.0	Side Hustle Show 227, don't call it gambling, how a professional card counter beat the odds in online business.
0:09.0	What's up, what's up, Nick Loper here?
0:11.0	Welcome to the Side Hustle Show, because relying on one source of income is a
0:14.4	fragile way to live. Now one thing you should know about me is I love me a good outsmarting the
0:18.9	casino story. I'm talking about stuff like Ocean's 11, the book Bringing Down the House by Ben
0:23.7	Mezrich which got turned into the movie 21 with Kevin Spacey. I'm all about it. I
0:27.8	even watched a documentary on Netflix a few years ago called Holy Rollers. It was the true story of a Christian Card County team based in my hometown of Seattle.
0:36.0	And I bring it up because today's guest actually had a prominent role in that documentary.
0:40.0	Colin Jones went from part-time substitute teaching to starting a blackjack side hustle to
0:45.2	running card counting teams that ended up winning almost $4 million.
0:48.7	Today Colin's family man, he's a father of six, in his playing days are pretty much over but he's taken his unique
0:53.6	skill set of counting cards and turned it into an online business and a pretty profitable
0:57.7	one at that. In this episode you'll hear how he built and marketed blackjack apprenticeship
1:02.2	and grew it to more than 500 members.
1:05.2	We talk pricing, the behind the scenes tech, email marketing, and lots more.
1:09.3	All the notes, links, and a free downloadable highlight reel with all of Colin's top tips from this episode are at
1:13.5	Side Hustle Nation.com slash Colin. C-O-L-I-N.
1:18.6	Before we dive in, let me take a moment to thank today's sponsor, which is Fresh Books.
1:21.8	As you work to build your Side Hustle into your full-time gig is Fresh Books.com as you work to build your side hustle
1:23.6	into your full-time gig Fresh Books is here to help. The award-winning
1:26.9	cloud accounting software is going to save you time dealing with your paperwork
1:29.6	the accounting stuff the invoicing the expense, so you can spend more time making your
	...

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