229: How a Part-Time Podcast Turned into Multiple Streams of Income

The Side Hustle Show

Nick Loper

Entrepreneurship, Business, How To, Education

4.7 • 1.6K Ratings

🗓️ 11 May 2017

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Steve P. Young is a side hustler turned full-time entrepreneur. He has hosted more than 500 episodes of the AppMasters podcast, a podcast dedicated to helping app makers get more downloads and sales of their apps.

Steve was working full-time when he decided to start his podcast interviewing app developers and putting out content for the app community.

Using lunch breaks, early morning, and late nights, Steve found the time to put out two episodes a week and start building up authority and an audience in the app space.

Within four months he had his first consulting client, and within seven months he was handing in his notice at his day job as AppMasters became his full-time business.

Tune in to find out how Steve built up several income streams around his podcast:

The apps (how it all started)
Consulting
Podcast sponsorship
Digital products and courses
A private mastermind group
A live in-person event

You'll hear the hacks he used to grow his audience in a short time period, and how interviewing influential people in the app space helped double sales on his own apps.

Full Show Notes and PDF Highlight Reel: How a Part-Time Podcast Turned into Multiple Streams of Income

Transcript

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0:00.0	Side Hustle Show 229, how a part-time podcast turned into multiple streams of income and a full-time business.
0:09.0	What's up? What's up, what's up, Nick Loper here? Welcome to the Side Hustlele show because hustlers control what they can control.
0:14.6	Today's episode is a great example of taking control of what you can't in your life.
0:18.3	A few years ago, Steve Young, not the 49ers quarterback, although he is a neighbor of mine here in the Bay Area,
0:24.0	was building apps in his spare time and making a little bit of extra money doing that.
0:28.5	But things started to change for the better, both on the app side and on the broader unforeseen at that point business side
0:35.4	when Steve started a podcast to talk to other app developers.
0:39.2	Today the appmasters podcast at appmasters. CO has more than 500 episodes and I invited Steve on the
0:46.0	show to share how he took this part-time project and built it into a full-time business
0:49.9	with multiple streams of income. Stay tuned to hear how he marketed the show in its early days
0:54.8	and how he's been able to sell consulting packages, digital products, sponsorships, private
0:59.0	masterminds, and even a live event because of it. I love this conversation because first there is a lot of parallels
1:04.4	between what I'm doing and what Steve's done and second because he presents a straightforward way to build a business
1:09.7	not by starting out as an expert yourself but by becoming one over time.
1:13.7	Notes, links and a free PDF download with all of Steve's top tips from this episode
1:17.6	are at Sient hustle Nation.
1:18.8	com slash Steve Young.
1:21.0	All one word on that one.
1:22.0	And before we dive in, let me take a moment to thank today's sponsor
1:24.6	Freshbooks.com. Freshbooks is the affordable small business accounting software for side hustlers and
1:29.6	freelancers with invoicing and time tracking built right in.
1:32.8	After you follow Steve's advice on getting customers,
	...

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