Hey there, Freedom Fighters. My name is Andrew Warner. I'm the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. I partnered up with a buddy of mine recently, Jesse Poogee, to help grow his newsletter, and we're now turning it into a business that we both co-own. And the thing is, I thought newsletters were dead. I'm watching Jesse and me, and I'm doing it myself, actually, were building the newsletter together is called Bootstrap Giants. And I realize newsletters are not dead.

They're so and me, and I'm doing it myself actually, we're building the newsletter together is called bootstrapped giants.

And I realize, newsletters are not dead.

They're so freaking exciting

because I'm begging people on,

on Twitter right now to interact with me.

And I'm hardly getting in responses.

I do appreciate them from people like Dylan

and Emmerich and Sparsh and others. But man, when I

sent out an email newsletter and I ask for feedback and I ask for somebody to get on a sales call

with me or whatever, freaking people respond right away. And so as much as I think email is dead,

I have to acknowledge email is, I'm wrong. now is going. Another thread too, right?

I've also noticed on Twitter and other channels that when I used to post the level

of engagement that I used to get relative today is way down.

So it could be more of like a broader ecosystem change, but not, not cuckoo the

informal email.

I totally agree.

And I mean, in my email newsletter, I have an AI generated office space. I literally ask people to generate one and send it to me so I can feature them. And I get dozens. So I think it's like actually just like taking a step back away. It's like three steps removed from what the purpose of my newsletter actually is. but the fact that I wake up on Tuesdays, two dozens of AI-generated

desk and office images from random strangers on the internet, I think shares you the power of email and how well it works. So I'm building this up. I sent out an email to the Mixergy List and to the Bootstrap Giants List. I think we're going to send it out to giving them an update on where we are business-wise. The newsletter in about six weeks did a quarter million dollars in our first sale experiment. And so that's exciting. And so the reason that I've got you on here, you're Tyler Dank. You're the person who was, I think, the second hire at Morning Brew, which had a huge exit in the newsletter space. you then went on to create Beehive where you took a lot of the tools that you figured out, the growth tools that you figured out at Morning Brew and you made them accessible to others. We use you at Bootstrap Giants. I want to know two things. First, how do we get even freaking bigger? I want to build this newsletter as big as it possibly can. If we're building on your platform, you must know some things that we could do to get bigger. And then the second thing is, how the hell are you doing so well in a market

that I thought was so crowded with other players? And I could list them, but we all know them.

So actually, I'm going to list a convert kit, infusion soft, which I hate. Um, substack, which

everyone talks, sorry. I've never even heard of the second one, but carry on. You can go for probably another five minutes if you wanted the name. Yeah, and still you're doing well. Okay, let's get into it. That's the goal for the session. A. Weber, yes, there's dozens. And some of them have been around since 2001, 2002. The huge success in the space was probably MailChimp, which sold into it for $13 billion. So that's kind of like, again, when I was going out and raising capital, you kind of want to tell investors, investors just like big numbers, right? So it's like, here's what it could be if we do the right things, prioritize the right tools, have the right success. Like MailChimp proved that email is a profitable business and it sold for $13 billion. I actually think what we're building at B-Ive is far more powerful than what MailChimp built. I don't know, we can like it in. Why? Why could you be worth more than MailChimp? Yeah, for, I think for a lot of reasons. One, I think MailChimp for a lot of, one, it is stuck in the 2010s.

...