226: Power Talk Friday: Fred Berns - 5 Keys to a Fabulous Fall

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Arts, Business, Design

4.9 • 810 Ratings

🗓️ 1 September 2017

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Great news! We have Fred Berns back on the show today, for Power Talk Friday! Fred has been with LuAnn in episodes #22, #48, #96 and #174, so they really go way, way back! If you're new to this show, you have a really great treat in store, because Fred is a Coach, specializing in the Interior Design Industry. He has been coaching and writing promotional copy for Interior Designers for more than thirty years and he is the only Interior Design Business Coach and Speaker who creates promotional materials and personal bio's for Design Professionals, right across the world. Listen in to find out more. LuAnn just adores Fred, who has really brought so much value to the Design Industry! He creates online profiles, websites, social media copy, blogs, and marketing forums. Fred believes that the Fall, which he calls The Prime Time For Promotion For Designers, to be the very best time of year for Design Professionals to market themselves. Today, Fred and LuAnn discuss ways that you can sell yourself to the same customers and clients that you have, and also to some new ones, so listen in now, as we find out from Fred why he believes this to be the very best time for you to be promoting your business. Show highlights: Fred explains why he sees the Fall as the time for gold. Fred explains his concept of a September Letter and what should go into it. The main motive behind the September Letter is to re-introduce yourself to the market place and to remind them about the fabulous services that you have to offer, with your new, killer bio. All the different people that you could send a September Letter to. What Fred sees as the number one obstacle for Design Professionals around the world. Some great ideas for Fall Specials. Fred's thoughts on giving special offers, without having to lower your fees. Snail mail sometimes has more impact than emails. Fred goes over his Champions Checklist. LuAnn gives some great ideas for Marketing yourself in the Fall and building your networking muscle. Fred reminds you that you miss a hundred percent of the shots you didn't take. What your blog posts need to be addressing, right now. Some ideas for a Fall Fix Up Session. More good reasons for marketing yourself in the Fall. Both Fred and LuAnn are going to be at America's Mart, in Atlanta, in the last week of September. If you're looking for some help with your September Letter, or with your Fall Strategy, go to biobriefing.com for a thirty-minute session with Fred. Links: His website: InteriorDesignBusiness.net Fred's Email:Fred@FredBerns.com

Transcript

Click on a timestamp to play from that location

0:00.0	Have you heard about the exciting new exhibit by the Black Artists and Designers Guild,
0:05.6	which was commissioned by the Cooper Hewitt Smithsonian Design Museum in New York City?
0:11.1	Big news, right?
0:12.6	The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.
0:18.2	Now, the batch designers exhibit is titled the Underground Library,
0:23.8	inspired by the Underground Railroad. The Underground Railroad is the clandestine network
0:28.6	established in the early 19th century through which many enslaved African Americans
0:33.6	traveled in search of freedom. This library installation represents a 21st century sanctuary surrounded by art, objects,
0:43.5	artifacts, and books of black legacy.
0:46.9	In reimagining and repurposing the Andrew Carnegie Personal Library,
0:52.7	badge invites you to examine the power of home libraries
0:56.1	and the significance of literacy, remembering that African Americans were denied the right to read
1:02.3	under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create
1:08.7	the flat panels for the windows. We used a custom design fabric
1:12.5	by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make a
1:20.0	point to visit this inspired space the next time you are in New York City. The exhibition runs
1:25.5	from November 24 all the way through August 10th,
1:30.0	2025. So you have plenty of time to get this on your calendar. We will put links in the show notes.
1:43.2	Welcome to a well-designed business with your host, Luan Nigara.
1:47.5	Luan has a lifetime of experience building a multi-million dollar business with her husband and cousin,
1:52.8	and she knows the challenges you face in your interior design business.
1:56.9	Luan brings you real-life answers to your most pressing problems,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from LuAnn Nigara, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of LuAnn Nigara and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.