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Indie Hackers

#226 – How to Be Your Own VC with James Layfield of Clearfind

Indie Hackers

Courtland Allen and Channing Allen

Startups, Entrepreneurship, Makers, Indie, Bootstrapping, Online, Technology, Business, Founders, Bootstrappers, Ideas, Tech, Indiehackers, Hackers

4.9 β€’ 606 Ratings

πŸ—“οΈ 15 September 2021

⏱️ 58 minutes

🧾️ Download transcript

Summary

Today I'm talking to James Layfield (@layfield), a founder who put $3M of his own money into his company Clearfind. I want to find out how he pulled that off and how he's outsmarting the what he calls the "rigged-game" of Venture Capital.

Transcript

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0:00.0

What's up everybody? This is Cortland from EndiHackers.com and you're listening to the

0:11.5

EndieHackers podcast. More people than ever are building cool stuff online and making a lot of money

0:16.2

in the process. And on this show, I sit down with these Indie hackers to discuss the ideas, the

0:20.3

opportunities, and the strategies they're taking hackers to discuss the ideas, the opportunities,

0:24.7

and the strategies they're taking advantage of, so the rest of us can do the same.

0:31.8

James Layfield, welcome to the Andy Hackers podcast.

0:34.5

Thank you for having me. I'm excited to be here.

1:11.3

You were the founder of a company called Clearfind. It's SaaS SaaS business software as a service, which I think is extremely hard to do nowadays. It's kind of like every engineer's dream to build some software that, you know, you put it out there and it's in the world and now all your customers are using it and they're clicking buttons and they're getting emails, notifications, and paying you money every night while you're asleep, or you're making tea, or you're doing whatever you want. Like software is awesome, but it's so crowded. So many people are doing software as a service businesses. It felt like there were no more ideas left in this space, you know, five, six years ago, let alone a couple years ago, three years ago when you started clear find and yet you've gotten to this to this place today. That's amazing. You know, I go to your website and you're clearly crushing it. You have some really big brand name customers like you're selling to Airbnb, you're selling to Zoom, you're selling to Slack. I just want to say that's awesome. I'm curious, but, you know, how you feel about your progress so far? Like, where is Clefine and are you where you've gotten to you? That is a beautiful introduction to that. So thank you. I appreciate it.

1:31.2

So like any journey, especially an entrepreneurial journey, it is always easier when you're

1:38.6

where you are, when you look back on what you had to go through to get where you are. And so it's

1:42.7

been a long journey this one. So I've had, I've had many businesses so I can talk as a sort of serial founder, serial entrepreneur.

1:50.4

I think this is my 14th or 15th business.

1:53.0

So probably more than most people ever do.

1:55.1

And I've done it in every sector from fintech to VC, from in this latest one, SaaS to property, you name it, I've done it.

2:04.8

And so I've got an interesting perspective.

2:09.5

And Cleofind is a really beautiful, beautiful business.

2:12.9

I love what we've created.

2:14.8

And as you say, there is definitely a sense that everyone's trying to create something

2:19.4

where you can go see that and you're making money.

2:22.0

And that is a very beautiful idea of what a SaaS business might be like.

2:25.3

It's never quite like that.

2:27.3

But the realities of Clearfind, we set out to do something that is unique.

...

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