What's up everybody? This is Cortland from AndyHackers.com and you're listening to the

EndieHackers podcast. More people than ever are building cool stuff online and making a lot of

money in the process. And on this show, I sit down with these endy hackers to discuss the ideas,

the opportunities and the strategies they're taking advantage of so the rest of us can do the same.

All right, I'm here with Julian Shapira, buddy of mine.

He's been on the show a few times. What have you talked about in the past, Julian?

Basically, your business demand curve and

like how to grow a SaaS business, which you've helped like hundreds of businesses do. What do

are you up to nowadays? Yeah. So demand curve is a community of like 40,000 marketers and operators.

And then we use them as research and as intel for learning how companies are growing.

And we package that intel into these playbooks.

And then we teach them to you very tactically, like hands-on.

How do you acquire customers through Facebook ads, Pinterest, you name it?

So what I've been doing this week is I've been figuring out the patterns among the fastest

growing companies that are in our community. Like who's growing way faster than they should? Like who has the cheat codes and what are they? I thought that would be a fun exercise. And this is important because property growth is the number one challenge for any startup. Like so many people start companies and they've had a cool product, they got a cool idea, they build it, they get it out there, nobody uses it. And they're like, oh, shit, I didn't realize it like actually getting people in the door. It was like the hard part. And so, I want to hear these tactics. Yeah, sure. So I'm not saying these are necessarily new, but they're just interesting. I know a lot of people don't really emphasize them. So one is something called self-liquidating funnels. A bunch of folks spoke to me about this.

And the idea here is if you can't make the economics of paid acquisition work,

if you can't get your Facebook ads to work for your business because it's just too expensive,

the idea is you can release a second product that is not the primary thing you sell.

And the second product is something cheap, And it's like an impulse buy like when you're at the checkout aisle of the supermarket.

And if you push that and if enough people buy this cheap, say $50, $20 thing, that it at least

breaks even on your ad cost, well, then the net gain is you know

have an email address and a potentially loyal new customer. And then you use emails like drip

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