Today, we're going to be going over all of the important analytics you should be looking at on a regular basis for your Amazon account.

Some of these can mean extra hundreds, if not thousands of dollars for your business.

How cool is that?

Pretty cool, I think. Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show.

That's a completely unscripted and unrehearsed, organic conversation about serious strategies for serious sellers

of any level in the Amazon world. And today I'm going to have a serious conversation here

just with myself, all right? No guest today. We're going to be talking about all the important

analytics you should be looking at, not just in helium 10, but just, you know, things that are

in Amazon as well. Things that are important for your bottom line.

And I think a lot of sellers out there are leaving money on the table by not making this part of their routine.

So we're going to talk about, you know, how, you know, analyzing keywords and keyword ranks are important.

We're going to talk about brand analytics that brand registered sellers have.

We're going to talk about tracking your competitors and looking at market tracker,

how to measure your share of voice.

We're going to talk a little bit about PPC as well.

So let's get started with the first thing I want to talk about, which is keyword analysis. All right? So, you know, in Helium 10, obviously, we've got keyword tracker. I think that probably everybody listening to the show is using. But just in case you're not, that's, that's fine. You know, some of you might use other tools and that's totally fine. Almost any basic tool out there definitely has a

keyword tracker mechanism. So you guys should be using it. So how should you use it and how can it

help you? Let's talk about it. As we know, you know, the name of the game is is keyword ranking a lot

of times. And when I say ranking, it's your position that you show up organically.

That means if you type in a keyword, where do you show up? On page one, are you the seventh,

you know, listing that shows up? Are you the 10th? Are you on the 150th on page 3, et cetera,

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