#225: Lee LeFever—What to Do When Your Business Slows Down & Money Stops Coming In
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 2 November 2020
⏱️ 27 minutes
🧾️ Download transcript
Summary
Your business can't always be booming. So what do you do when it feels like everything is slowing down? If you're like most people, you'll probably panic -- but Lee LeFever would challenge you not to. Lee decided he was going to embrace the slow down and learn how to gain success even if he wasn't making money. If you're the type of person who hates when things slow down, this is the episode you need.
Plus -- our friend Justin Christensen stops by to share how he pivoted his business during the pandemic and saw serious growth.
Transcript
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| 0:00.0 | Before we get started I have a new book coming out and it's especially for those who either didn't go to college or did go to college and don't remember anything they learned. |
| 0:11.0 | It's just not fair that we would pay that much money for a college |
| 0:13.7 | education and still not know how to grow a business. That's why I wrote the book |
| 0:17.2 | Business Made Simple. It actually embraces the idea of micro learning. So what you do |
| 0:21.5 | in Business Made Simple is you read 60 daily entries every |
| 0:25.3 | week day for 60 days and then you get a video in your email box that explains the entry |
| 0:30.6 | enhances it. By the end of 60 days you will know more than you remember |
| 0:36.0 | after having gotten an MBA. The only difference is it doesn't cost $50,000 or |
| 0:40.7 | 75,000. It costs $20. You can pre-order the book on Amazon right now. If you know anybody who is trying |
| 0:49.3 | to grow a business or anybody who wasted a ton of money on college and still doesn't know how to grow a business, |
| 0:54.4 | get a copy for them to. Just go to Amazon.com, look for business made simple by me, Donald Miller, |
| 1:00.8 | and join the revolution of people who are disrupting the university system for pennies on the dollar. |
| 1:07.8 | If you pay for an education, you deserve to get a return on that education. |
| 1:12.0 | The book is business made simple. Check it out on Amazon today. |
| 1:15.0 | Welcome to the Building of Story Brand podcast where we believe if you confuse you'll lose, |
| 1:25.1 | noise is the enemy and creating a clear message is the best way to grow your business. |
| 1:29.1 | I'm your host Donald Miller. |
| 1:30.1 | I'll be joined by my co-host Dr. J.J. Peterson after a little bit. |
| 1:33.4 | But first I want to talk to you about our guest today, it's Lee Le Fever. |
| 1:36.7 | I first heard of Le Le Fever when I was in the airport in Baltimore, Maryland. |
| 1:40.5 | I was in a bookstore and I picked up his book The Art of Explanation. |
| 1:44.0 | One of the best books I've ever read about business. |
... |
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