What's up everybody? This is Cortland from AndyHackers.com and you're listening to the

IndieHackers podcast. More people than ever are building cool stuff online and making a lot of

money in the process. And on this show, I sit down with these indie hackers to discuss the ideas,

the opportunities, and the strategies they're taking advantage of so the rest of us can do the process. And on this show, I sit down with these indie hackers to discuss the ideas, the opportunities, and the strategies they're taking advantage of, so the rest of us can do the same.

All right. I'm here with Michelle Hanson. Michelle, you are many things. You are the founder of Geocodeo.

You're the co-host of the excellent podcast Software Social. You are the author of a brand new book called Deploy Empathy, which we're going to talk about a lot today. Welcome. Welcome to the show. Thank you. I'm so excited to be here. So why don't we start by talking about Geocodeo? Because this is like the most endy hacker-ish thing that you do.

Although every one of these other things

is like a very indie hacker thing to do.

What is Geocodeo? Because this is like the most ND hacker-ish thing that you do.

Although every one of these other things is like a very indie hacker thing to do.

What is Geocodeo?

And how did you come to start it?

So Geocodeo is a software as a service company that my husband and I started together in 2014.

So the genesis of it is that we had a little mobile app called what's open nearby

that at the time, you couldn't just type into Google, like, which grocery stores are open right

now. You had to like remember that like there was a Safeway near you and then like go to the Safeway website and like go to their store locator and like type in your zip code and find the one near you and then find their hours and it was like five clicks deep. And so we built this app and said that you just pulled it up and it was a map and it showed you which grocery stores and convenience stores and coffee shops were currently open. So you didn't have to do all of that. And the whole idea of

it is if you needed milk at midnight or a coffee at 3 a.m. and you didn't have the brain power to do all

that searching, you could just pull up the app. And so the central point of this app was this map.

So for geocoding, which is the process of turning addresses into

latitude and longitude so a computer can understand them so you can, for example, show a map

on a mobile app. Basically, everybody got it from Google. And they would give you 2,500 lookups

for free per day, but you couldn't cash them or store them.

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