225: Building Animoto & Video Marketing with Jason Hsiao
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 14 January 2019
⏱️ 51 minutes
🧾️ Download transcript
Summary
Building Animoto, developing Culture (12:00) and using Video Marketing (18:00) for your small business, with Jason Hsiao. Jason is an entrepreneur and the co-founder of Animoto - an award-winning online video maker that makes it easy for anyone to create professional-quality marketing videos. Jason shares why and how he left his corporate job to launch Animoto, and continue to explore his passion for video marketing. Jason also explains (12:00) how they have been able to develop and foster a strong culture at Animoto, and then he shares his insights and expertise on using video (18:00) to market our small businesses.
Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
Transcript
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| 0:00.0 | Welcome to the How of Business with Henry Lopez and David Begin, the podcast that |
| 0:09.6 | helps you start, run, and grow your small business. |
| 0:13.1 | And now here are your hosts. |
| 0:15.8 | Welcome to the How of Business. |
| 0:16.9 | This is Henry Lopez. |
| 0:18.3 | And my guest today is Jason Schau. |
| 0:22.4 | Jason, welcome to the show. |
| 0:23.1 | Hi, Henry. |
| 0:23.7 | Thanks for having me. |
| 0:24.4 | It's a real privilege. |
| 0:26.7 | I'm excited to have you with us today, Jason. |
| 0:31.8 | Jason is the co-founder and chief video officer for Animoto. |
| 0:38.4 | Animoto is an award-winning online video maker that makes it easy for anyone, including small business owners, to create professional quality marketing videos, even if you have no technical skills |
| 0:45.3 | and you've never created a video before. Their mission is one of empowering everyone to create |
| 0:51.5 | powerful videos regardless of your age or experience. |
| 0:56.4 | Jason founded Automoto with his high school and Dartmouth college friends back in 2006. |
| 1:03.5 | Animoto's certified partnerships with Facebook, Instagram, YouTube, and the Small Business Administration. |
| 1:13.7 | Give it unique insights into the changing social media and business landscape, which is part of their answers to why there's more |
| 1:19.7 | than a million businesses around the world that are already using animoto to create marketing |
| 1:25.7 | videos. Prior to founding animoto, Jason was a producer for MTV Networks and for Comedy Central. |
| 1:34.4 | He currently lives in New York City. |
| 1:37.2 | And so today's episode, we're going to chat about his entrepreneurial journey, how he got |
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