you actually stuck a dollar bill in there because it was a dollar and you don't actually pick it

pick it up typically consciously but there it is sitting there speaking to your brain

it's not that bad.

welcome to the you are not so smart podcast

episode 225

dollar bills hidden in photos of lettuce to encourage you to buy more sandwiches strategically

placed odor bubbles meant to trap you in baked goods fever dreams mid liminal faces in popular

corporate logos to make them more memorable and appealing from specially dyed soups to exogenous

attention manipulation experiments to measures meant to harness your propensity for doom scrolling

in this episode we are exploring the world of neuro marketing with two experts on this topic

two professors who study teach and write about the on purpose based on research psychology and

neuroscience behind nudging you toward the thoughts feelings and behaviors brands would prefer

their names prince goon mad johnson my name is prince goon and i am a professor at

felt university i'm also a co-author of the book blind site and co-founder of the company pop neuro

where we teach people how to apply neuro marketing to business and i'm doctor mad johnson also

professor at hold international business school my background initially is in cognitive neuroscience

and now we use that perspective to better understand the consumer experience i in the co-author of

blind sites the mostly hidden ways marketing receives our brains and also the co-founder of

pop neuro my so my background is in marketing entrepreneurship so funny story is met and i

graduated roughly around the same time from undergrad and he decided to hide out the global financial

crisis by going into grad school and getting his PhD in cognitive neuroscience and i have to make

a living the old fashioned way and jokes aside you know early on in my career i was able to do a lot

...