Welcome to another episode of At the Table with Patrick Linconey,

where everything we talk about is related to organizational health

and the world of work. I'm Pat Linconey.

Your host, joined by Bo, Cody, I almost said it again, I'm not asking you how you are.

Tracy is not here, she's okay though, she's at an appointment.

Karen's sitting next to me, Matthew's behind the glass producing.

Cody, what are we talking about today?

Unfair advantages.

That's right.

We're going to talk about, I don't think this is going to take that long way.

It's really interesting, I think,

is that when you have a strategic advantage, when you do something that gives you a strategic advantage

other people are going to say wait that's not fair in fact you might even feel like gosh what we've done is made this unfair and that's the whole point but we're not

talking about breaking the law we're not talking about doing something that's

violates ethical standards it means our job is to make our organization have an unfair competitive advantage.

And so many companies have done it and people will say, that's not fair.

And the fact is, you could have done it too.

And let's talk about how this works.

We should talk about some examples. This is such a fun topic. We were brainstorming

some companies that we have heard of or that we know of that have done this.

So let's throw out a few favorite examples.

The first one that comes to mind for me is Southwest Airlines not charging for bags.

...