On today's episode, we've got an Amazon seller who has one of the top wine glasses on Amazon,

and he's going to talk about the importance of packaging, plus some advanced keyword research

and listing optimization tactics that have helped him get to the top.

How cool is that?

Pretty cool, I think. Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show.

That's a completely BS-free, unscripted and unrehearsed, organic conversation

about serious strategies for serious sellers of any level in the Amazon world. And we've got

the Pope who has joined us. Not the Pope, but Stephen Pope. Steve, how's it going, man?

Good. I'm driving my Pope-Mobile right now, just for you's it going, man? Good.

I'm driving my Pope mobile right now, just for you. Bulletproof. There we go. Anyways, I don't even know. I do know, but I just forgot it. What state are you in? I'm in the Atlanta, Georgia area. Okay. All right, Atlanta, Georgia. Did it ever get cold there in the last few weeks like it did in other parts of the country? No, like the southeast was the one spot that stayed warm. So yeah, God bless the people of Texas right now.

So like what you guys just went through is hell freezing over. Yeah, right.

Once in a decade storm. My father's a weatherman. So he was, he was giving us the play by play. I had one of my employees in Texas. We're all remote. All 50 of our employees are remote. So sometimes we get hit in different locations and it's like, okay, some people in the Philippines and, you know, there's a hurricane and we lose them. And then we got people in Pakistan, Turkey, Romania, all over the northeast of the United States. Even we have a new account director up in Canada and we got California. Cool, cool.

Now, let me just ask you. all over the northeast of the United States. We have a new account director up in Canada, and we got California.

Cool, cool.

Now, let me just ask you, you're living now in Atlanta, but was that you were born and

raised?

I grew up in Utah.

Weber State Wildcats.

Here we go.

Nobody's ever heard of them.

Except the one time they make the NCAA tournament and give Gonzaga run for their money once every five or ten years. There you go. There you go. All right. Yeah, I always try and do the mascots of different schools. You know, sometimes I'll have some, you know, which is Taw State and then they'll be shock. It's, it's the shockers, you know, I'm like, hey, you know.

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