4.9 • 866 Ratings
🗓️ 24 October 2019
⏱️ 70 minutes
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0:00.0 | How fast can you go through like 15 bourbons? |
0:03.0 | I'd be done now if you weren't asking me so many questions. |
0:15.3 | Welcome back. It's episode 224 of Bourbon Pursuit. |
0:19.8 | I'm one of your host, Kenny, and here's your weekly |
0:21.8 | bourbon news roundup. Last Thursday, Heaven Hill announced Elijah Craig is launching their |
0:26.9 | Kentucky straight rye whiskey. This is made from Heaven Hill's only rye mash bill, which is 51% |
0:32.6 | rye, 35% corn, and 14% malted barley. the same mashville that you're going to see for |
0:38.6 | written house as well as Pikesville. With an SRP of only 2999, Elijah Craig, Kentucky |
0:45.0 | Strait, rye whiskey will first launch in limited markets of North Carolina, South Carolina, |
0:50.4 | Georgia, and Oregon in January of 2020. |
0:54.3 | Now, when you hear about a release like this, |
0:56.2 | we typically hear about most people, |
0:58.5 | especially in Kentucky, being kind of upset |
1:00.8 | about its lack of market penetration. |
1:03.0 | So we actually reached out to our contacts at Heaven Hill |
1:05.6 | to see what the response was. |
1:07.4 | And this was a decision by the brands |
1:09.2 | to focus on markets based on a variety of needs. |
1:12.2 | This could be from building a brand on premise, competitiveness in a particular market, |
1:17.0 | or to slow roll a product based on aged inventory. Now, for this release, there was no one single |
1:22.6 | reason, but you can read more about this post on Instagram with the link in our show notes. |
1:28.3 | Jim Murray's Whiskey Bible has announced that last week his top whiskey of 2020 was 1792 |
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