Welcome to the How of Business with Henry Lopez and David Begin, the podcast that helps you start, run, and grow your small business.

And now here are your hosts.

Welcome to this episode of the How of Business.

This is Henry Lopez, and this is a special short

episode on the topic of goal setting as we move into the new year. I think it's important to revisit

this topic. We all know of the value of goal setting, but I wanted to share with you some of my

thoughts and tips on how to do so effectively. And you can always receive more information

about the how a business, including the links to the show notes page for this episode by texting

the word biz, B-I-Z to 31996. So let's talk about goal setting. Why is goal setting so important?

What are the benefits of goal setting?

I know that for myself, what I have found is that in the years when I have done a good

job of writing down my goals and then keeping those goals top of mind where they're visible

to me and when I check on them on a periodic basis, I've found that in those years, I achieve more.

And I also have come to understand that it's okay if I don't achieve everything on my list of goals,

but we'll talk about in a moment about how to define goals that are more realistic and achievable.

But just simply writing down your goals for the year, in my opinion, has tremendous impact. There's also something about visualizing it and

affirming it to yourself on a regular basis that I think is really important, not just keeping it in your head, not just putting it

in a word document and then saving it on your computer, but actually printing it out or putting it on

a note card, putting it on your mirror in your bathroom, or in my case, I keep it up on a bulletin board

in my office or on my desk, and looking at it on a regular basis,

I think that that really creates the momentum and really internalizes it.

And that's when we are more bound to and more prone to actually take action and achieve those

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