222 - Do Bourbon Brands Care About Their Customers?

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 10 October 2019

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you’re a bourbon die hard, you’ve probably asked yourself this question, “Do bourbon brands care about me?”. You know what I’m talking about because you join in on the conversation when distilleries increase prices or you get angry because your barrel picking group has been snubbed out for allocation reasons. The Bourbon Pursuit team takes a hard look at many of the larger whiskey producers by looking at some of their past actions. But if you’re the whiskey producer, what would you do in the same situation? Show Notes: Wilderness Trail Expansion: https://amnews.com/2019/10/03/wilderness-trail-distillery-expanding-planning-huge-announcement/ Toddy’s: https://www.liquor.com/articles/best-bourbon-store-toddys-liquors/#gs.7u244v Glenlivet Scotch Pods: https://www.cnn.com/2019/10/05/world/glenlivet-scotch-whisky-capsule-glassless-trnd/index.html Scotch Tariffs: https://www.cnn.com/2019/10/03/business/us-tariffs-whisky-wine/index.html This week’s Above the Char with Fred Minnick talks about line etiquette. What are your thoughts on the Heaven Hill Bottled-in-Bond relaunch? What do you think Heaven Hill did wrong in that situation? Are we moving away from a $15 price point? What about the Booker's price increase? Let's discuss Maker's attempt to lower the proof. What about Sazerac's strategy? What about Brown-Forman? What's happening with the allocation of barrel picks? Are people or groups getting cut off?

Transcript

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0:00.0	All right, let me see if I can't get everybody to just like quiet on the set here.
0:05.2	All right, quiet on the set.
0:20.6	Hey, everybody. What is going on to this episode 22 of Bourbon Pursuit. I'm one of your host, Kenny,
0:23.3	and we've got a ton of news to run through. Let's not wait. Let's dive into it. Eagle Rare
0:28.8	Bourbon is announcing the 10th annual Eagle Rare Life Award. Now, Eagle Rare has partnered with
0:34.5	Garden and Gun to seek nominations for the 10th annual Eagle Rare Life Award.
0:39.4	The award celebrates those who lead a rare life, as defined by showing courage, leadership, survival, devotion, character, and heroism.
0:47.5	Past recipients have included Brian Anderson representing USA CARES and Jake Clark of Save a Warrior.
0:54.4	To nominate a remarkable individual for the annual Eagle Air Life Award, submit an application
0:59.8	by November 3, 2019. The finalists and their stories will be featured on garden and gun.com
1:06.5	from November 15th to December 6th, and it allows you to go and cast your votes.
1:12.5	The winner of this award will be announced in early 2020.
1:16.5	We talk all the time about how big players in the industry are always expanding,
1:20.7	but now we get to see one sort of on the mid-size.
1:23.8	Wilderness Trail.
1:24.8	Now, you've heard from Pat Heist and Shane Baker back on episodes 121 and 130.
1:30.1	They are planning to add three new additional buildings to their site, including a 13,000 square foot addition.
1:36.8	This is going to be an expansion of their bottling and administration buildings plus two new Rick houses, each totaling around 16,62624 square feet.
1:46.5	They will store 20,520 barrels each, and they will be next in line for construction.
1:53.0	The distillery's bottling operation is undergoing a $1.5 million expansion right now with a new
1:58.5	automated bottling line and warehouse space, as they are going to
2:01.8	be adding also more headcount in operations and administration. The distillery is currently
	...

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