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The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

221: What you REALLY Need to Know About Email Lists

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.812.3K Ratings

🗓️ 9 January 2019

⏱️ 38 minutes

🧾️ Download transcript

Summary

How big is YOUR list? Email marketing is my JAM. If you’re a fan of the show, you know I’m OBSESSED with email marketing… I mean, I’ve been talking about it for over two years and it never gets old. I’ll bet that “starting/growing an email list” has been on your goal board for awhile now. Listen, I get it. Starting an email list seems overwhelming, like the learning curve is just too high to even get started and if you do get it up and running, what the heck do you have to talk about? I was in your shoes once and dragged my feet for a long time thinking my business was doing just fine as is. The truth is, my email list is the #1 way I drive profits in my business (did I tell you I did $153k in sales by sending out just 3 emails? Yeah, that happened!) I’m spilling what you really need to know about email lists! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/email101/

Transcript

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0:00.0

You're listening to the Gold Digger Podcast episode number 221.

0:06.0

So, if you followed me for any amount of time, you know by now that email marketing is my jam.

0:12.5

And side note, if you're a fan of the Gold Digger Podcast, you should make sure that you're on my newsletter

0:18.0

because it's this whole other outlet of unique content that I create specifically for you, my audience,

0:24.0

each and every week. And I know that you'll love it.

0:27.0

Wolling to the sign up, it's on my website, jennacuture.com.

0:32.0

Now, my weekly emails are this more intimate way that I get to connect.

0:36.5

I kind of call them like love letters for my audience.

0:39.5

And I share encouragement and no fluff education.

0:43.0

And of course, I just share my personal stories that you might connect within be inspired by.

0:49.0

I also share things like what I'm loving lately from fashion to home decor, lifestyle topics,

0:55.0

and I love doing a weekly roundup of all the new content that we're putting out there from podcast episodes to new blog posts,

1:02.5

to new freebies that can help inspire you to move forward in your business.

1:07.0

Now, I get it. Like starting an email list can feel totally overwhelming.

1:12.0

The learning curve might feel like it's too high to even get started.

1:15.0

And even if you do get it up and running, you're probably thinking like, what the heck do I have to even talk about?

1:21.0

I was once in your shoes and I totally dragged my feet like for years.

1:27.0

And I thought my business was doing just fine. Like it was.

1:31.0

It was doing just fine. But my dreams were big.

1:34.0

And I could have never gotten to where I am today without my email subscribers.

1:39.0

My email subscribers, they are my biggest fans.

1:43.0

When I ask for feedback, they respond. When I need a favor, they're happy to help me out.

...

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