Would any executive who had other options ever choose to eat a box lunch?

Like, well, it's like anything that's executive.

It's always the name is always two levels of status up from the thing.

Otherwise, it wouldn't be a marketing name.

You know, so executives would never have an executive box lunch.

17 year olds don't read 17 magazine and on and on.

Aspirational.

I don't think executives have any form of lunch that comes in a box.

They should call it executive sack lunch.

Like, there is literally, there is nothing they could put in that box that would make that name seem reasonable.

Just filled with caviar sack lunch, the famous movie from Sinefield.

To begin with, follow up today, friend of the show, Daniel Jalket has spent what seemed to be a surprising amount of time doing research on Moscone launches.

And I'm glad that Daniel did it so we don't have to.

He has looked up some information about the Moscone box lunches.

We'll put a link in the show notes.

There's a few highlights that I wanted to call everyone's attention to.

The quote executive box lunch quote is $39.25 in the year 2017, according to Daniel.

I love so much that this is called the executive box.

Yes, the executive box lunch.

I am not kidding.

In all fairness, Craig Federegi was allegedly eating one of these things backstage before talk show live.

He is an executive.

...