220 Clarity Wins by Steve Woodruff
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 29 March 2019
⏱️ 51 minutes
🧾️ Download transcript
Summary
Clarity Wins: Get Heard. Get Referred by Steve Woodruff
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https://www.salesartillery.com/marketing-book-podcast/clarity-wins-steve-woodruff
In a world filled with noise and distraction, the secret weapon any business can use to break through is CLARITY. Clarity of strategy (leading to focused direction), and clarity of messaging (leading to sales and referrals). Clarity Wins is a proven handbook to create competitive advantage in any marketplace. The reader will discover the three word packages that deliver results (snippets, stories, and symbols); and the five crucial elements of clear direction and expression (what, for whom, why, how, and where). A brief overview of practical brain science will reveal why every business needs to pigeonhole itself, and what that means in four marketplace dimensions. We don't have to spend a million dollars to rise above the noise and grow referrals. We just need to learn how to be clear.
Transcript
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| 0:00.0 | This is Steve Woodruff, author of Clarity Wins, Get Heard, Get Preferred, and you are listening |
| 0:06.5 | to the Marketing book podcast helping you keep up with the smartest |
| 0:15.2 | thinking in the quickly changing field of modern marketing and now here's your |
| 0:20.1 | host Douglas Burdett. |
| 0:22.1 | Hello thanks for joining me on the Marketing Book Podcast, |
| 0:25.0 | where each week I publish an interview with the author of a new marketing or sales book |
| 0:28.0 | and which was named by LinkedIn as one of 10 podcasts that will make you a better marketer. My goal for this |
| 0:34.4 | podcast is to help you discover new ideas in order to succeed in the quickly |
| 0:39.2 | changing field of modern marketing and sales. Don't worry about taking notes. |
| 0:42.8 | You can find links to everything linkable |
| 0:44.6 | in this episode's show notes |
| 0:46.0 | at marketingbook podcast.com. |
| 0:48.8 | And since you're a listener to the Marketing Book Podcast, |
| 0:51.1 | if I can recommend a specific marketing or salesbook or some other helpful resource that I know of |
| 0:55.6 | for whatever situation you find yourself in feel free to connect with me on |
| 0:59.2 | LinkedIn where we can chat and I'll try to point you in the right direction. |
| 1:02.4 | Also I'd like to point you in the right direction. |
| 1:02.8 | Also, I'd like to thank our sponsor Blinkist. |
| 1:04.8 | Blinkist is an app that takes the key insights from the best non-fiction books |
| 1:08.8 | and distills them into a format that you can read or listen to |
| 1:11.8 | in just 15 minutes on your smartphone. |
| 1:14.0 | Several of the books featured on the Marketing Book Podcast are on Blinkist. |
... |
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