meta_pixel
Tapesearch Logo
Log in
Perpetual Traffic

22 Questions Every CMO Must Ask When Hiring an Agency or Internal Team - Part 2

Perpetual Traffic

Tier 11

Entrepreneurship, Business, Marketing

4.7 • 867 Ratings

🗓️ 2 August 2022

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

To build an in-house marketing team or to hire an agency? It doesn't matter. With these top tips, you're guaranteed to work with the top marketing experts in the space right now. 

On today's episode, Ralph continues the discussion on questions to ask when hiring external agencies or building an internal marketing team. He breaks down the final set of questions that will propel your marketing to the next level and help you recruit a top-shelf team.

The best way to grow a business is to ensure you've got the right people in the right seats. So whether you go for an outsourced agency or build an internal team, always go for quality and competence. It doesn't make sense to have the right tools and the right road map, but lack the right talent.

Join Ralph as he goes through the key steps to creating a competent marketing team and the questions to ask if you are to avoid the common pitfalls around building a marketing team.

IN THIS EPISODE, YOU'LL LEARN: 

  • The key questions to ask when building a marketing department from scratch
  • Reactive versus proactive marketing
  • Stats and data on the relationship between CMOs and marketing teams
  • Why the primary job of a CMO is to minimize mistakes
  • The benefits of hiring role-specific specialists
  • How to build a team around your content marketing goals
  • The most important questions to ask when building a marketing team
  • The uninspiring relationship between CMOs and CFOs

Links and Resources:


OUR PARTNERS:


 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!




OUR PARTNERS:



Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

https://www.activecampaign.com/

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:40.2

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Tier 11, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tier 11 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.