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Perpetual Traffic

22 Questions Every CMO Must Ask When Hiring an Agency or Internal Team - Part 1

Perpetual Traffic

Tier 11

Entrepreneurship, Business, Marketing

0.0 • 0 Ratings

🗓️ 29 July 2022

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Thinking of hiring a marketing agency, CMO, or building your own internal marketing team but don't know where to start? 

On today's episode, Ralph tackles a topic that, surprisingly, has never been addressed on Perpetual Traffic - the questions to ask when hiring CMOs, external agencies, or building an internal marketing team. 

For many entrepreneurs and CEOs, one of the most daunting tasks in all stages of business is building the marketing department. This is primarily because they have three options to choose from: Build an in-house marketing department, outsource to a marketing agency, or hire a CMO. Each option has its pros and cons, and what works for you might not work for another. 

If you are a little confused about deciding between the three choices, this episode is for you. We discuss the questions to ask when building a marketing department based on the 10 main areas of marketing. 

IN THIS EPISODE, YOU'LL LEARN: 

  • The most important questions to ask when hiring a CMO
  • Why CEOs and business owners are asking more from their CMOs
  • How to help your company scale as a CMO
  • Planning for success and why it's so important
  • Understanding cross-channel traffic and cross-channel communication  
  • How to use the customer acquisition path to hire a CMO
  • Avatar research and its impact on revenue and leads
  • How to test creatives and track campaign effectiveness |

Links and Resources:


Connect with Ralph and Kasim on Twitter

OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.activecampaign.com/

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:40.2

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

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