We turn down opportunities that could be rewarding to avoid the risk of losing something else that feels good enough.

We use our time in ways that feel unfulfilling because we fear losing time on a decision that might be wrong.

And we fail to invest in ourselves even though we're aching to expand because it can feel painful to part with our money.

Reflect on that for a second and ask yourself, do you feel that way?

You're listening to another episode of Selling on Amazon with Andy Isam.

This episode is going to be a little different today.

Today we're going to talk about how your fear of losing is keeping you from winning.

This is more of a mental podcast episode.

Not so much focused on, you know, Amazon strategy and Amazon tactics,

but more about the mindset

that you need in order to be successful with this business, but also with any business.

So I hope that you can find value in this episode for other areas of your life as well, or maybe

other businesses or endeavors that you're pursuing or thinking about pursuing.

Maybe you haven't quite started it yet because you

have this fear, this fear of losing. And we're going to talk about it in depth in this episode.

Now, to give a little context here, there's an article that absolutely love that I'm going to

base a lot of my thoughts and ideas from. It's from tinybuda.com.

It's an article written by Lori DeShane called Overcoming the Fear of Loss, Five Steps to

Get Unstuck. And the basis of this article, it's a quick read. It's a short article, but the basis of

this article is to help you understand why you're

experiencing this fear of losing and how to get unstuck from that.

Now, from my own personal experience, guys, there's been a lot of business, businesses,

...