I thought that that was the weirdest, strangest Apple event I've ever been to.

I couldn't shut up about it while we were there as you probably recall.

It was like every other word out of my mouth was this whole thing is so weird.

I loved it. I loved it so much.

Well, I'm not complaining. Like I said then, it's like I do think it was weird.

I questioned whether it was worth our time.

But I think that that's what makes it interesting because it wasn't like,

oh, it's another iPad introduction event where the same things happen.

It was actually kind of, you know, what makes it weird and different and unique

is what makes it interesting to talk about.

Yeah. Well, I think what you said was really interesting at the event where we were talking

and you said, well, you know, they could have just done this in a press release.

Like Apple Pencil support is cool, but it doesn't necessarily warrant an entire event.

The more I thought about it, the more I was like, yeah, but the iPad isn't really the

story of this event.

Right.

Right.

There's a reason why we didn't hear about hardware until about 30 minutes into the one

hour keynote presentation.

And that's because the story was like, the story was the people.

The story was how they were using the products.

Yeah. And what made what made it all make sense to me in hindsight, like I figured it

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