217 - Pernod Acquires Jefferson’s, Festivals, the Artificial Tongue, and EU Tariffs on Bourbon Community Roundtable #36

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 5 September 2019

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to Bourbon Heritage Month where it’s full of awesome festivals like Bourbon and Beyond. We dive into the show talking about Pernod's intent to acquire Castle Brands which Jefferson’s is a major portfolio player and if $223 million was a good deal. We comment on PBR's newest whiskey which is aged for a grand total of 5 seconds. Next is looking at the artificial tongue and what this could mean to the future of the industry. We wrap it up examining EU tariffs and it’s impact 1 year later on the whiskey market. Show Notes: This week’s Above the Char with Fred Minnick takes a look back at the Legend Series. Let's discuss Bourbon and Beyond. Pernod buys Castle Brands for $223 million. https://www.businesswire.com/news/home/20190828005771/en/Pernod-Ricard-Acquire-Castle-Brands-223-Million Do you think more smaller brands are going to get bought out? Is Pernod trying to get back to bourbon? Was this a good buy for Pernod? What do you think about PBR making whiskey? https://www.jsonline.com/story/entertainment/beer/2019/08/22/pabst-blue-ribbon-now-making-whiskey-collaboration-new-holland/2086883001/ Have you all seen Screwball Peanut Butter Whiskey? What are your thoughts on the artificial tongue? https://www.geek.com/tech/artificial-tongue-can-taste-subtle-differences-in-whiskey-1798999/ More secondary markets are gone. What are your thoughts? Who do you think is behind the shut downs? Tariffs continue to hammer down on bourbon. https://www.reuters.com/article/us-usa-trade-whiskey/us-whiskey-exporters-struggle-after-year-of-eu-tariffs-idUSKCN1V80DN What do you think is next for tariffs? What impact do tariffs have on the bourbon industry? Thanks to Nick from breakingbourbon.com, Brian from sippncorn.com, and Blake from bourbonr.com for joining.

Transcript

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0:00.0	So I'm just waiting for the movie where artificial tongues go rogue.
0:05.1	And one of them decides it's going to go and replace everybody's whiskey with like rapid-age whiskey because it's got the perfect profile.
0:13.0	And there's just insanity and chaos.
0:15.5	You know.
0:15.7	Yeah. This is episode 217 of Burman Pursuit.
0:30.2	I'm one of your host, Kenny, and as usual, a little bit of the news to go through.
0:33.8	So Larsonie from Heaven Hill has launched a new app.
0:36.7	It's an augmented reality app called
0:38.5	Unlock the Rick House. The app was inspired by the history of John E. Fitzgerald. He was a treasury
0:44.6	agent back in the late 1800s and early 1900s and was one of the only people that was legally
0:50.0	allowed to carry the keys to the barrel storage rickhouses. With a discerning palette for fine
0:55.2	bourbon, John Fitzgerald often used his rickhouse keys to gain access to some of the finest
0:59.9	bourbon barrels for himself. And those barrels from which he chose to help himself were often
1:04.6	referred to as the Fitzgerald barrels around the distillery. The infamous act of Larsonie led to
1:09.7	the Larsonie brand and has now
1:11.2	inspired the newest augmented reality app. So once downloaded, you can explore the rickhouses
1:16.1	by tapping on each one to search for the prize-winning Fitzgerald Barrel. And from September 1st
1:21.5	through the December 31st, each tap of the rickhouse gains one entry into the grand prize of
1:26.8	$10,000.
1:28.6	Daily prizes will also be awarded and include everything from a mini-barrel shock glass
1:32.9	and larceny magnets all the way up until a larceny guitar or an LED sign.
1:37.9	So you can get Unlock the Rick House available now on the Apple Store and Google Play.
	...

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