#217: Lee Hartley Carter—How to Persuade Any Audience
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 7 September 2020
⏱️ 34 minutes
🧾️ Download transcript
Summary
If you've ever tried to convince someone your position is right, you know it can feel like talking to a brick wall. But what if you were just going about persuasion in the wrong way? The truth is—most people aren't convinced by some compelling set of facts. Most people change their minds because of their emotions. Lee Hartley Carter has studied the art of persuasion and on today's episode, she's sharing what works, what doesn't, and what you can do to persuade people when it matters most.
Transcript
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| 0:00.0 | Do not miss the Story Brand Marketing live stream. |
| 0:02.4 | It takes place on September 14th and 15th. |
| 0:04.9 | If you've never attended or you want to attend again, |
| 0:07.6 | I'm amazed to how many people come back and back and back |
| 0:09.9 | because they just get so much out of it that gets them money |
| 0:12.2 | that grows their business. |
| 0:14.0 | There's one coming up, September 14th and 15th. You want to register at storybrand.com. |
| 0:18.4 | What you get at the storybrand live stream is a clear message and a sales funnel. |
| 0:22.8 | We will actually help you clarify your message |
| 0:25.0 | and then put that message into a sales funnel |
| 0:27.8 | that converts customers into buyers, |
| 0:31.0 | potential customers into people |
| 0:32.4 | who actually pull up their credit card and give you |
| 0:34.4 | money. If that sounds good to you, register at storybrand.com. We've got one coming up September 14th and 15th. |
| 0:40.8 | It's two days. You'll be in a small group with a coach who can give you |
| 0:44.0 | live feedback. It's not like watching television. It'd be like watching television |
| 0:47.2 | except you can always ask somebody questions about what's going on in the |
| 0:50.4 | episode and of course television loses you money this makes you money |
| 0:54.9 | you want to register at storybrand dot com it's coming up September 14th and 15th do not |
| 0:59.5 | miss it go to storybrand dot com and we'll see you there. Welcome to the Building a Storybrand podcast where we believe if you can fuse, you'll |
| 1:11.6 | lose. Noise is the enemy and creating a clear |
| 1:14.0 | message is the best way to grow your business I'm your host Donald Miller I'm |
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