Welcome to the Building of Story Brand Podcast, where we believe if you confuse

you'll lose, noises the enemy and creating a clear message is the best way to grow your business.

I'm your host Donald Miller. I'm joined by my co-host Dr. J. J. J. J.

today on the show, Mr. Sherman Merrick's, he is one of our Storybrand certified guys.

I love Sherman.

Sherman owns a cross-fit gym and also a marketing company.

And he runs both, but there is some benefit to running a marketing company when you also have to market an actual business because you know what works and what doesn't work.

And we talk about basically how to build a business and then we also talk about what are you seeing that you definitely think is going to make you fail?

Oh, wow.

What are the distinctions amongst successful business owners and the distinctions amongst failures.

And he's just such a great conversation.

I thought, we need to share this with the world because it's just really good insight.

Yeah.

So let me ask you, okay.

What's the one thing, I'm not gonna tell you whether you're right or wrong,

okay.

What's the one thing that a business needs to build in order to succeed?

Based on my own experience, just if you have really good looks,

you get very far.

Plastic surgery goes a long way.

That's just me.

I don't, that's what's worked for me.

...