217. Business vs. Brand: Why You Need BOTH, Even on Day ONE of Business
Clearer, not Louder with Beatrice Kamau
Beatrice
4.8 • 3.4K Ratings
🗓️ 7 September 2023
⏱️ 30 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
Let me ask you a question…
What is BRAND?
If you answered, "Colors, fonts, and logos"...no judgment here. There was a hot minute when I believed the very same.
In actuality, these things are brandING, not BRAND. But when so many people start out in entrepreneurship, they come in business-minded, not brand-minded…and when they look for steps to skip, brandING can take the place of actual brand.
If you're just now learning you were wrong about brand, don't panic–that's why I'm having this conversation today. It's not too late for you to go back to the basics…and once you know what brand really is, trust me, you'll want to.
If you're committed to LEGACY VIBES with your business, brand is your new best friend. Allow me to introduce you.
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Transcript
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| 0:00.0 | Welcome to the Self-Love Fixed Podcast. |
| 0:09.4 | I'm your host, the Eagle Whisperer, aka Beatrice, founder of the Self-Trust Alchemy Program, |
| 0:15.6 | formerly known as Self-Love Overcoat Penancy, T-Addict, and a Self-Trust Embodiment Coach, |
| 0:21.2 | Teacher, and Mentor for Deep Luxe Bitches who aren't afraid of the dark. |
| 0:26.5 | I'm on a mission to redefine Self-Love, to redefine everything that you think you have to fix |
| 0:32.1 | about yourself. You're people pleasing, co-dependency, your past relationship, |
| 0:36.1 | and so much more so that you can alchemize these aspects of yourself into deep, |
| 0:41.7 | reality-bending levels of self-trust and next-level self-acceptance. |
| 0:45.6 | In this podcast, we don't believe you need fixing. |
| 0:49.2 | Here, the only thing we repair is the way you currently view Self-Love, |
| 0:54.7 | manifestation, alignment, and dating, and relationships. |
| 0:57.8 | Welcome to the Dark Side, where we play in the realm of astrology, |
| 1:01.7 | ego work, shadow work, virtuality, mask and fem work, and so much more. |
| 1:06.7 | Oh, and lots of laughs. Welcome to Self-Love, redefine. Welcome to the Self-Love Fixed. |
| 1:15.6 | Hello, hello, hello, and welcome back to the Self-Love Fixed Podcast. My name is Beatrice, |
| 1:21.3 | and I am your host, and today I have such an exciting episode. I think it's going to be really |
| 1:29.0 | enlightening for you whether or not you are a current business owner. If this is for everybody, |
| 1:35.8 | if you're a current business owner, whether you're seasoned, you're new, or maybe you have, |
| 1:41.8 | like, I hate the word side hustle. Can I say that? Can I just say that? I hate the word |
| 1:46.7 | side hustle. I love how I said, can I say that? It's my podcast. I can say that. |
| 1:50.1 | But I just meant, can I just say that? Rather than side hustle, I'd like to say blooming |
| 1:56.4 | business. Let's start saying that, because I feel like side hustle is so disrespectful to what |
... |
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