Welcome to A Voice and Beyond.

It's Marissa Lee, your host here, and I'm so happy and grateful that you're joining me for this week's episode.

I want to start by asking you a question.

Okay, so if Instagram disappeared tomorrow I want to start by asking you a question.

Okay, so if Instagram disappeared tomorrow, if Facebook shut down next week,

if TikTok vanished overnight, would people still be able to find you?

It's a question that every singer, entrepreneur, creative,

coach and business owner should be asking because while many of us spend years building audiences on social media, very few of us stop to think about the one thing we should own

completely, and that is our online identity. Today's guest believes that your domain name is

far more than a web address. It's your digital home, your online foundation,

and one of the most important assets you can own. In this episode, I'm joined by Joe Alanya,

one of the world's leading experts in domain names, online identity,

and internet branding. He is also the author of the book, How to Get Your Own Top Level Domain.

Joe has spent decades helping businesses, entrepreneurs and

organizations build their online presence and has been involved in the launch of dozens

of successful top-level domains all around the world.

Together we explore why most people build their online brand backwards.

The biggest mistakes creatives make online.

How to choose a domain name that supports your career long term.

Why social media should support your brand, not become your brand,

and how to create a digital presence that grows with you over time.

Whether you're a singer, teacher, entrepreneur, coach, creative or business owner,

...