So sure enough, the presentation was going great, and one of the executives in marketing raised

up his hand, called out my name. Richard, I have a question. I thought, oh, man. And he said,

it's a simple one. And he said, this is all great, but how much market share we're talking about?

That's Richard Montanjas, former vice president of PepsiCo, best-selling author, and the

inspiration behind the film Flamen Hot, which showcases the inspiring story of how he rose from

Frito Le Janitor to vice president by channeling his Mexican-American heritage and upbringing to turn

the iconic Flamin Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.

So I said market share.

And I remember the gondolas, the racks, how long they are.

Could be 24 feet, 52 feet.

With the most ridiculous smile, I stretched out my arms and I said, this much market share. I'm Michael Logel, founder and CEO of Crisp, the nation's number one law from growth

company.

I've built my business through practice, not theory.

Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,

earning a spot on the Inc 500 list of the fastest growing private companies in America.

Our approach has been to take everything we've learned about generating massive growth within our own organization

and help the country's most ambitious and committed law firm owners do the same for theirs.

In each episode of this podcast, I sit down

with innovative market leaders from the legal industry and beyond to learn from those who thrive

in the face of adversity, challenge the status quo, and define what it means to be a true

game changer. I sat down with Richard Matanias to discuss why hunger is the antidote to fear,

why opportunities are created, not given, and how to take charge of your own destiny. I've always teach that sometimes in order to find your future, you've got to revisit your past. Good or bad, there's nothing wrong with your past. Your past is a pillar to help sustain your future. I don't care how bad it was, I don't care how good it is, it's just your path, it is a pillar.

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