217 Making Websites Win by Dr. Karl Blanks and Ben Jesson

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 8 March 2019

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites by Dr. Karl Blanks and Ben Jesson

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/making-websites-win-dr-karl-blanks-ben-jesson

Most websites lose. Almost all of them.

Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them.

Others are successful at first, and then get crushed by competitors.

This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable.

The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get:

What successful web businesses do differently (and others get wrong)

How to easily identify your website's biggest opportunities

A treasure trove of proven solutions for growing businesses

Discover how to grow your profits--by making winning websites that people love.

Transcript

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0:00.0	This is Dr. Carl Blanks and Ben Jesson. We are the co-authors of Making Websites Win.
0:06.0	Apply the customer-centric methodology that has doubled the sales of many leading websites.
0:11.0	And you are listening to the Marketing Book
0:13.8	podcast. Welcome to the Marketing Book Podcast helping you keep up with the
0:20.6	smartest thinking in the quickly changing field of modern marketing.
0:24.8	And now here's your host, Douglas Burdett.
0:27.8	Hello, thanks for joining me on the Marketing Book Podcast, where each week I publish an interview with the author of a new marketing
0:34.2	or sales book and which was named by Forbes as one of 11 Smart Podcasts that will keep you
0:39.9	in the know. My goal for this podcast is to help you discover new ideas in order to
0:44.8	succeed in the quickly changing field of modern marketing and sales. Don't worry
0:49.7	about taking notes. You can find links to everything linkable in this episode's show notes at
0:53.7	marketingbook podcast.com.
0:56.0	And since you're a listener to the marketing book podcast, if I can recommend a specific marketing
1:00.4	or salesbook or some other helpful resource that I know of for
1:03.4	whatever situation you find yourself in feel free to connect with me on LinkedIn
1:07.9	where we can chat and I'll try to point you in the right direction.
1:11.1	Also I'd like to think our sponsor Blink sponsor, Blinkist is an app that takes the key insights from the
1:16.0	best non-fiction books and distills them into a format that you can read or listen to in just
1:21.0	15 minutes on your smartphone.
1:23.0	Several of the books featured on the marketing book
1:25.4	podcast are on Blinkist.
1:27.5	Right now, Blinkist has a special offer
	...

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