Recently, I had a conversation with my sister who's starting a really cool little business,

but oh my gosh, was her mindset in a completely wrong place as it related to how she would price

her programs. I'm telling you, she was way undercharging and you likely are too. That's what

we're going to talk about in this episode.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today.

Now let's get started.

Hello, my friend, it's me, Stu, here for you, and we are back for another episode of the Marketing Your Business podcast.

Today, I'm talking to you about pricing.

How do you price your products, your services,

your programs, your memberships, your courses, all the things that you may or may be selling?

And quite frankly, this conversation has come from a conversation that I had with my little sister. My little sister, Faye, because Faye is starting a great little

company called the Doodle Bug Company. And it's something that she just started as a passion project.

And long story short, she's taken this concept of creating these amazing coloring posters for kids,

which was initially a project that she did for

like Christmas gifts and birthday gifts. Like my kids just absolutely love receiving them.

And she started to get a lot of people who were asking her, hey, can you create one of those for

my kids and my daughter's upcoming birthday or my son's Christmas present.

And so before long, she had all these requests and she realized like she was kind of onto

something here. So I as her brother have been encouraging her and I've been saying, like, look,

you should turn this into a membership because it would 100% be an amazing membership whereby imagine this as parents right your

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