So we've all been there. We've done a promotion and we have those that buy and then we've got

those that didn't. So my question to you is, what do you do with those who don't buy? Do you just

move on and find new people who are right for the offer? Well, my friend, I've got a strategy for you

because those non-buyers can be one of the biggest gold mines in your business.

And in this episode, I'm going to break it down in terms of what you should do and why.

Let's go.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a

behind the scenes look into the real world marketing tactics and strategies for getting what you

have in front of a lot more people. Thanks for spending some time with me today. Now let's get

started. Well, hello, my friend and welcome back to another episode of the Marketing Your Business

podcast.

Today, we're going to talk about something that you have, if you have ever done a promotion

before.

This is a gold mine that you are sitting on, and I'm going to uncover it for you.

But before we dive into it, let me give you some context.

Way back in episode number 51 Way back in episode number 51,

back in episode number 51, if you haven't gone and listened to that, you should go and

listen to that. In it, I talked about a friend of mine, Susan Garrett, who in a discussion

with her, she shared with me something that had been a discovery from her most

recent launch at the time. And she said she was looking at the numbers and looking at the

stats. And the interesting part about it was that she saw that close to 30% of the people

...