214: How Katie Sturino Is Using Butt Masks To Fight for Size Inclusivity

The Marie Forleo Podcast

Marie Forleo

Education, Self-improvement

4.7 • 1.7K Ratings

🗓️ 11 May 2020

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

Thigh chafe, boob sweat and butt pimples used to be embarrassing problems women didn’t want to talk about — but Katie Sturino is breaking those barriers with her business, Megababe. Learn how Katie is using creative marketing and size inclusivity initiatives like #MakeMySize and #SuperSizeTheLook to transform the beauty and fashion industry. Katie Sturino is a master at using her voice to push cultural change. Learn how you have the power to do the same. @MarieForleo

Transcript

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0:00.0	Hey, I'm Marie Forleo, and this is the Marie Forleo podcast. If you want to talk about your business, your life, your health, your relationships, and even more, I gotta tell you, you are in the the right place we do it all with humor and heart so let's dive in If you've ever dreamed of disrupting an industry with your product or your perspective,
0:24.8	then you are in for a treat today. My guest is Katie Storino. You might know her as the
0:30.0	founder of Megababe, which sells non-toxic products for thigh chafe, boop sweat, and butt pimples.
0:36.4	She's also the brains behind the popular fashion blog The 12ish Style, where Katie shares
0:41.2	runway inspired looks for women's size 12 and up.
0:44.0	So if you're on social media you might also know her from her amazing campaigns
0:48.0	hashtag super size the look and hashtag make my size. Katie is amazing she's as real as they come and I'm so
0:56.3	excited to talk with her today about business size inclusivity and how to change
1:01.5	an industry with your voice.
1:03.4	Katie, oh my goodness.
1:07.4	Thank you so much.
1:08.7	I've been wanting to have you on the show for so long as you know,
1:11.6	because we talk about it. Same, I know.
1:13.8	It's like now we're doing this and we're in different parts of the country.
1:17.4	We have so much to talk about today, but I want to dive in with your badass company mega babe. Where did the idea for mega babe come from? Tell
1:27.8	us the backstory. I have had thigh chaf my entire life and I always thought I was kind of alone in it because I didn't see anyone talking or
1:36.6	didn't hear anyone talking about it and I didn't hear of any solutions that really made sense to me or appealed to me and then
1:42.1	when I started my blog right around April I would start to talk about
1:46.4	chafe season like it's chafe season girls like what are you gonna do are you doing
1:50.8	short shorts are you doing like those lace band things like what's your program?
1:56.4	Because I would try everything and then at the end of that summer I was like why the F am I like hyping other people's products that I don't even care about and why is there nothing out there in the world that is really just for a cute girl who's looking to walk to work without getting like a thigh burned.
2:14.6	Yeah. And how many years ago is that? This will be three in June.
	...

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