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The Marie Forleo Podcast

215: Stop Boring Your Customers! How to Write Short, Powerful Copy

The Marie Forleo Podcast

Marie Forleo

Education, Self-improvement

4.71.7K Ratings

🗓️ 18 May 2020

⏱️ 11 minutes

🧾️ Download transcript

Summary

Are you scaring away potential customers with long, rambly writing? Learn how to write copy that’s short, powerful, and to the point. You’ll learn the filler words to avoid, and how your favorite brands create unforgettable taglines and high-converting sales pages. “I wish they took LONGER to get their point across.” — No one ever. Stop boring your customers with long, rambly sales copy! Learn 3 simple ways to write shorter, more powerful copy → https://bit.ly/3copywritingexercises @MarieForleo

Transcript

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0:00.0

What's up party people? I'm Marie Forlejo and for the last 20 years I've helped

0:06.5

millions of people transform their businesses and lives. If you're ready to make the

0:11.2

difference you were born to make, get ready because this is the Marie

0:15.4

Forleo Podcast.

0:19.1

If you do any kind of writing, today's episode is for you. You're going to learn three simple

0:24.7

copywriting exercises that'll transform long rambly writing into copy that

0:29.2

short, powerful, and to the point. Now once we dive, you're going to realize that some of your favorite brands already do this

0:36.5

and that you can do it too. But first, a word from today's sponsor.

0:42.1

Tired of hearing this after you hit publish?

0:45.0

Look, cricket sounds are great for nature lovers, but a nightmare for marketers,

0:51.0

business owners and copywriters. Here's the good news. You can

0:55.3

replace the sound of crickets with the sound of raving fans.

0:59.3

By improving one simple skill, copywriting. Learning how to write simply, effectively

1:07.8

and in your unique voice will help you stand out from the crowd and most

1:11.3

importantly get you more sales, more opt-ins, and more people

1:14.8

who say, I need exactly what you're selling.

1:18.5

If you're ready to write in a way that opens hearts and wallets, get your butt in the Copy Cure right now.

1:24.1

It's my flagship copywriting course that only opens up once a year.

1:28.3

Learn more at the Copy Cure.

1:30.6

But hurry because doors close May 20th.

1:33.0

I'll see you in class.

1:35.0

You know, one of the biggest emotional blocks people have about their writing

...

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