Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business. And now, here is your host.

Welcome to this episode of The How What Business. This is Henry Lopez. And my today is Louis Gidima. Louis. Welcome to the show.

Hey, Henry. It's great to be on here. Excited to have you. This topic of marketing is obviously a big one for all of us, small business owners.

Louis is the bullseye marketing guy. That's the name of his book as well, as we'll see at a moment.

The bullseye marketing guy, he's also a marketing strategist, a keynote speaker, an author,

as I alluded to, and an entrepreneur. He created the internet marketing agency, Magic Hour

Communications, oversaw the development of its Magic One Web CMS, and built

Magic Hour into one of the top companies in its national web SaaS market.

And then he sold that business in 2009.

Louis has worked with startups to Fortune 100 companies to help them prioritize their best short,

mid and long-term revenue opportunities and implement low-risk and high-return marketing programs

to achieve them. He's also a mentor for startups at MIT. He speaks frequently at regional and

national groups. And he blogs on marketing and business

strategy on his own blog and on many other leading business blogs. Today, Louis is focused on

helping companies and small business owners to help develop and implement strategic marketing

programs that drive business results.

And as I mentioned, he's the author of the recently released book, Bullseye Marketing,

How to Grow Your Business Faster.

I got a copy sent to me, which I greatly appreciate, Louis, have gone through it.

It's a tremendous book, and we'll be chatting about that

today. Can't talk about all of it because it is a substantial book, but we're going to touch

on it in our conversation today as it applies to small business owners. Louis lives in the

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