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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#213: Consumer expectations in a customer-centric world with Kiel Harkness, UPS Capital

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9113 Ratings

🗓️ 28 January 2022

⏱️ 22 minutes

🧾️ Download transcript

Summary

Today we’re going to talk about continually shifting consumer expectations and how brands need to adapt in this world where customer experience is increasingly a point of competition. To help me discuss this topic, I’d like to welcome Kiel Harkness, VP of Global Marketing and Development at UPS Capital.

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Transcript

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0:00.0

Welcome to season 4 of the Agile Brand with Greg Kielstrom, where we discuss business

0:05.7

agility through customer experience, employee experience, and digital transformation.

0:10.7

I'm your host, Greg Kielstrom.

0:12.7

The Agile World Podcast is brought to you by TechSystems, an industry leader in full-stack

0:17.1

technology services, talent services, and real-world application.

0:21.3

For more information, go to techsystems.com.

0:24.1

To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com

0:29.5

and read my latest articles, or get a copy of my latest book, Meaningful Measurement

0:33.9

of the Customer Experience, now available on Amazon and other retailers.

0:38.0

My name is Greg Kielstrom, and I'm the host of the Agile Brand Podcast.

0:42.3

Today, we're going to talk about continually shifting consumer expectations and how brands

0:47.2

need to adapt in this world where customer experience is increasingly a point of competition.

0:52.1

Tell me, discuss this topic.

0:53.8

I'd like to welcome Kyle Harkness, VP of Global Marketing and Development at UPS Capital.

0:58.6

Kyle, welcome to the show.

1:00.4

Thanks, Greg. Glad to be here.

1:02.6

Yeah, welcome forward to talking with you.

1:04.2

And why don't we start by you giving a little background on yourself as well as what

1:09.0

you're currently doing at UPS Capital?

1:11.2

Okay, great.

1:12.1

Thanks, Greg.

1:12.9

So as you stated, I have the pleasure of having marketing responsibilities for UPS Capital.

...

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